• Loading stock data...
Saturday, January 24, 2026

An Uncertain Number?

Photo: Wendell Cruz-USA TODAY/Design: Alex Brooks

Bueckers won both Player of the Year accolades last season. The Big East named her the 2021-22 Preseason Player of the Year. She’ll eventually be the No. 1 WNBA draft pick.

While the face of women’s college basketball may not be rushing into NIL, she also rightfully ranks near the top of multiple NIL valuation lists. 

Even if the exact value is unclear, she’s going to profit big time. It’s just a question of when.

  • Opendorse predicted Bueckers could be worth close to $400,000, while Student Athlete NIL put that number higher at $700,000, according to The Union Democrat.
  • Another study recently found that she could make up to $1 million a year. 
  • Bueckers isn’t so sure about that last figure, however. “That’s easy for everybody else to say, how I could make this much money,” Bueckers said. “But they’re not the actual people doing it.” 

Though he didn’t give a number, UConn coach Geno Auriemma thinks that Bueckers will cash in. “If Paige plays it right, there will only be two, three, or four [companies]. But they won’t be getting free haircuts. They’ll be really big.”

Either way, Bueckers isn’t concerned. “She doesn’t spend a lot of time worrying about [NIL],” Auriemma said. “She’s not sitting there saying, where’s my next deal coming from, or what do I have to do to attract more potential suitors.”

Here’s what we know: She has another full season where she’ll likely become a more dominant player — and increase her earning potential even more.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Judge Who Ruled Charles Bediako Eligible Is Six-Figure Alabama Booster

Bediako can play for Alabama on Saturday against Tennessee. 
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.

College Football Playoff Will Not Expand in 2026

Leaders were unable to agree on a new format by Friday’s deadline.
Zheng
January 20, 2026

NCAA Rules Might Block Columbia Tennis Star From $150K at Australian Open

Zheng is set to graduate from Columbia in the spring.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.
January 20, 2026

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 20, 2026

CFP Faces 3 Big Questions About Its Future

The CFP could still expand to 16 teams in 2026.
Mark Cuban shakes hands with D.J. Khaled on Monday, Jan. 19, 2026, ahead of the College Football Playoff Championship game at HardRock Stadium in Miami Gardens.
January 20, 2026

College Football’s Billionaire Era Is Officially Here

Mark Cuban helped Indiana make history in the rev-share and NIL era.
January 19, 2026

Indiana ‘Culture’ and Cash Land Stunning First Title

The unlikeliness of Indiana’s historic season cannot be overstated.
January 19, 2026

Record CFP Ticket Back Above $3,000 Ahead of Kickoff

Miami-Indiana is the most expensive CFP national championship game on record.