• Loading stock data...
Friday, December 19, 2025
Breakfast Ball is heading to San Francisco with hosts Joe Montana and Jerry Rice. Request to Attend

An Uncertain Number?

Photo: Wendell Cruz-USA TODAY/Design: Alex Brooks

Bueckers won both Player of the Year accolades last season. The Big East named her the 2021-22 Preseason Player of the Year. She’ll eventually be the No. 1 WNBA draft pick.

While the face of women’s college basketball may not be rushing into NIL, she also rightfully ranks near the top of multiple NIL valuation lists. 

Even if the exact value is unclear, she’s going to profit big time. It’s just a question of when.

  • Opendorse predicted Bueckers could be worth close to $400,000, while Student Athlete NIL put that number higher at $700,000, according to The Union Democrat.
  • Another study recently found that she could make up to $1 million a year. 
  • Bueckers isn’t so sure about that last figure, however. “That’s easy for everybody else to say, how I could make this much money,” Bueckers said. “But they’re not the actual people doing it.” 

Though he didn’t give a number, UConn coach Geno Auriemma thinks that Bueckers will cash in. “If Paige plays it right, there will only be two, three, or four [companies]. But they won’t be getting free haircuts. They’ll be really big.”

Either way, Bueckers isn’t concerned. “She doesn’t spend a lot of time worrying about [NIL],” Auriemma said. “She’s not sitting there saying, where’s my next deal coming from, or what do I have to do to attract more potential suitors.”

Here’s what we know: She has another full season where she’ll likely become a more dominant player — and increase her earning potential even more.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 13, 2025; Omaha, Nebraska, USA; Kansas State Wildcats guard PJ Haggerty (4) drives around Creighton Bluejays guard Josh Dix (4) during the first half at CHI Health Center Omaha.

Kalshi Under Fire for Potential Transfer Portal Event Contracts

Polymarket has already had at least one live transfer portal market.
Wisconsin middle blocker Carter Booth (52) is shown during their volleyball match Tuesday, September 9, 2025, at the Wisconsin Field House in Madison, Wisconsin. Wisconsin beat UW-Milwaukee 3-0.

Why Pro Athletes’ Daughters Are Picking Volleyball

The women’s volleyball Final Four starts in Kansas City on Thursday.

Kalshi Shrugs Off Affiliates Spreading Fake Sports News

Kalshi says affiliate badges are more like “hats with your logo.”

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

CFP Underdogs JMU and Tulane Are Big Winners in Merch Sales

The playoff underdogs are getting plenty of fan support.
Ohio Football
December 17, 2025

Ohio Fires Football Coach for ‘Serious Professional Misconduct’

The university hasn’t said what Smith did to get fired.
Jacksonville State Gamecocks running back Khristian Lando (22) hoists the trophy as Troy Trojans take on Jacksonville State Gamecocks during the IS4S Salute to Veterans Bowl at Cramton Bowl in Montgomery, Ala. on Wednesday, Dec. 17, 2025. Jacksonville State Gamecocks defeated Troy Trojans 17-13.
December 17, 2025

Separate Group of 6 Playoff? Bowl Season Organizers Would Support It

The future of college football’s postseason remains murky.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
December 17, 2025

ACC Plans Tiebreaker Changes for 2026 After CFP Near-Miss

This season’s rules kept the conference’s best team out of the title game.
December 16, 2025

College Football QB Carousel: Who’s Staying, Who’s Heading to Portal?

Florida’s DJ Lagway headlines this year’s list of transferring quarterbacks.
December 14, 2025

Michigan Orders Sweeping Probe Into Athletic Department Scandals

The school retains a Chicago law firm to explore department culture and practices.
December 12, 2025

Big 12 Closing In on Potential $500M Private-Capital Deal

The era of private capital in college sports has fully arrived.