Saturday, November 7, 2026

Record 73.5 Million Americans Projected to Bet On 2023 NFL Season

  • About 28% of all adults in the United States plan to bet on the NFL this season.
  • Among those who consider themselves NFL fans, 37% plan to place at least one wager on the league this year.
An overall view as Kansas City Chiefs quarterback Patrick Mahomes throws a pass against the Las Vegas Raiders in the first half at Allegiant Stadium.
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

With a new National Football League season on the horizon, an astounding number of Americans are planning to get in on the action.

According to a new survey from the American Gaming Association, 73.5 million American adults — equal to about 28% of all adults in the United States — plan to bet on the NFL this season. That’s a huge 57.7% increase from AGA’s survey ahead of the 2022 NFL season, when a record 46.6 million Americans were projected to bet.

The 2023 number includes those who plan to make informal wagers among friends (in fantasy leagues, betting pools, etc.) — but still, 49.7 million American adults (19%) plan to place a bet online, at a casino, or with a bookie this season.

Within that figure, 35.1 million (14%) plan to bet online and 13.6 million (5%) venture to do so at a physical sportsbook — leaving approximately 1 million (<1%) to bet with a bookie.

Overall, among those who consider themselves NFL fans, 37% plan to place at least one wager on the league this year.

AGA projected that Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles would garner 50.4 million bettors and $16 billion in bets; the game ultimately registered 100 million sports betting transactions.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 1, 2025; Pasadena, CA, USA; Helmets at the line of scrimmage as Oregon Ducks long snapper Luke Basso (43) snaps the ball against the Ohio State Buckeyes during a CFP Quarterfinal at Rose Bowl Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Big Ten’s $49M NIL Cap Looms Over Ohio State–Oregon Matchup

Ohio State and Oregon each have estimated $50 million rosters this season.
First at FOS

DraftKings Cut More Jobs Ahead of Q3 Earnings

It’s at least the third round of layoffs for DraftKings this year.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
First at FOS

Dianna Russini Set to Return to Media: What We Know

Russini’s new content is expected to be sponsored by gambling operators.

How the Risk-Averse NFL Learned to Love Trades

The NFL once was practically a no-trades league. 
podcast thumbnail mobile
Front Office Sports Today

11/6/26 – LIV Golf Is Over, LeBron vs. Bron AI App, Pegula’s Hot-Mic Moment

0:00

Featured Today

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
The ESPN logo is seen on an electronic display in Times Square in New York City, U.S., August 23, 2017. REUTERS/Mike Segar
Exclusive

ESPN Warns Talent About Insider Betting on Prediction Markets

The guidelines were sent to on-camera talent at the end of October.
Fanduel logo appears in this illustration taken April 22, 2026.
Exclusive
November 2, 2026

FanDuel Interim CEO Set to Take Job Permanently

The new CEO has been with FanDuel for nearly 12 years.
Fanduel logo appears in this illustration taken April 22, 2026.
November 4, 2026

FanDuel’s U.S. Revenue Is Bright Spot As Overall Earnings Miss

Flutter Entertainment cut its full-year revenue guidance by $300 million.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
CEO of Kalshi Tarek Mansour speaks during the FIA Global Cleared Markets Conference Boca 2026, in Boca Raton, Florida, U.S., March 10, 2026.
October 29, 2026

Utah Escalates Kalshi Fight With Felony Charges

The prediction-market platform and its two cofounders were charged.
October 22, 2026

Novig, ProphetX Told to Pause Scorigami, Micro Contract Plans

“It’s kind of a warning shot” to prediction markets, one source says.
Polymarket logo appears in this illustration taken April 22, 2026.
October 19, 2026

Polymarket Removes Cornell 7 Market After Blowback

The market was only available on Polymarket’s international platform.
Kalshi logo appears in this illustration taken April 22, 2026.
October 16, 2026

Who’s in Charge of the Oklahoma Tribe Doing Business With Kalshi?

Two men separately claim to lead a tribe doing business with Kalshi.