Amazon has its sights set on its next big venture into NFL media rights: the Super Bowl.
Jay Marine, Amazon’s VP and Global Head of Sports, already helped manufacture an 11-year, $11 billion media rights deal to exclusively air Thursday Night Football. But Marine wants more.
“If I have my way, yes. Absolutely that would be our ambition in the fullness of time. I’ll just say I’m optimistic,” Marine said at the Front Office Sports Tuned In summit in New York Tuesday.
Fox, NBC, CBS, and ESPN/ABC currently rotate the Super Bowl broadcast rights as part of a larger 11-year, $111 billion media rights deal that also includes Amazon.
Amazon is seeing success with its Thursday Night Football production already in 2025. Its season debut game between the Commanders and Packers averaged 17.76 million viewers, its best regular-season figure since 2022.
Al Michaels, who has called 11 Super Bowls in his career, is Thursday Night Football’s play-by-play announcer, but his immediate future is still up in the air. Marine said Tuesday that they are “taking it year-by-year” with the 80-year-old Michaels, and that they have not talked about 2026 yet.
