Thursday, October 15, 2026

Amazon Invests in WNBA Growth with Seattle Storm Streaming Deal

Seattle-Storm
Rick Scuteri-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Amazon’s Prime Video announced it is now the official streaming service of the Seattle Storm.

With around 30 games available to Prime customers in the state, Amazon Prime becomes one of the first streamers with local WNBA broadcasting rights.

Seattle-based Prime Video also has exclusive rights to 17 national WNBA games this season as part of a multi-year deal with the league, including the second annual Commissioner’s Cup and the Cup Championship Game. 

“We’re thrilled that Amazon is investing in the growth of the WNBA,” Storm president and CEO Alisha Valavanis said. “The momentum continues.”

Prime Video membership costs $8.99 per month or can be included with a Prime subscription for $14.99 per month, whereas WNBA League Pass costs $24.99 for the entire season following a free, 7-day trial. 

For the 2021 season, the league’s combined viewership averaged 306,000 viewers across Disney networks. Between CBS and ESPN, the WNBA is estimated to receive at least $25 million per year.

Prime Video’s first exclusive game of the season is May 8, when the Los Angeles Sparks face the Indiana Fever.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Finals Ticket Prices Soar Above Last Year’s Levels

The get-in price for Game 1 in San Francisco is over $200.
Kansas City, MO - October 7, 2024 - GEHA Field at Arrowhead Stadium: Joe Buck and Troy Aikman on the sidelines during Monday Night Football.
Opinion

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.
podcast thumbnail mobile
Front Office Sports Today

10/15/26 – Blake Griffin on Clippers Fine, Buck-Aikman Booth Tension, Elle Duncan’s ‘Toxic’ WNBA Warning

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Pablo Torre Tuned In Front Office Sports

Pablo Torre: Not Getting Sued by Jordon Hudson ‘Kind of a Bummer’

Hudson had threatened to sue Torre for defamation over his podcast’s investigations.
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.
October 14, 2026

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.
ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive
October 14, 2026

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 14, 2026

Jessica Berman Says Failed Victory+ Deal Was Risk Worth Taking

The NWSL had a deal with failed streamer Victory+.
Mike Tirico Front Office Sports Tuned In
October 14, 2026

Mike Tirico Worries About Donor Fatigue in College Football

Tirico said donors may question whether their returns are worthwhile.
October 14, 2026

NFL Will Be Selective With Game-Day Schedule, Says Media Chief

International Super Bowl is “a little bit far” off.
October 14, 2026

Elle Duncan: Netflix’s Strategy to ‘Eventize’ Sports Was Part of Appeal

Duncan joined Netflix in December 2025.