Saturday, May 16, 2026

Amazon’s Game Struggles

Crucible
Amazon

Amazon’s foray into video game development took a big hit last week as it shutdown development of Crucible. A free-to-play multiplayer shooter meant to compete with games like Fortnite, the decision was made after determining there wasn’t a “healthy, sustainable future.”

Developers from the game are being transitioned to other Amazon Games projects. That includes the massively multiplayer online game New World, and Pac-Man Live Studio, which can be played directly on Twitch.

Between Twitch’s video game livestreaming dominance, working to enter game development and its cloud gaming service Luna, Amazon appears to want to dominate the industry. Aside from Twitch, however, it’s struggling to latch on.

As Amazon sinks money to draw big-name talent in the gaming industry and develop games that don’t gain traction, other games by indie developers, like Fall Guys, continue to soar.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 9, 2024; Columbus, OH, USA; Sports are shown on TVs behind the bar as guests enjoy the grand opening of DraftKings Sports & Social in the Short North. Though there are no on-site betting windows, eligible customers can place bets through the DraftKings app.

Gambling Layoffs Pile Up As Sports Betting Industry Recalibrates

Penn Entertainment headlines three companies with layoffs this week.

NFL Schedule Rollout Ramps Up With Full Thanksgiving Slate, Leak Frenzy

CBS gets a top NFC North rivalry to start the Thanksgiving Day games.
Mar 15, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips hands the championship trophy to Duke Blue Devils head coach Jon Scheyer after the 2025 ACC Conference Championship game against the Louisville Cardinals at Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images

ACC Backs Duke-Amazon Deal Despite Big Ten Concerns

ACC commissioner Jim Phillips revealed ESPN was involved in the discussions.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

N.M. Tribes Claim Kalshi Sports Markets Violate Federal Law

The suit cites the same law a Wisconsin judge said tribes can pursue claims over.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.