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Wednesday, July 9, 2025

Amazon’s Game Struggles

Crucible
Amazon

Amazon’s foray into video game development took a big hit last week as it shutdown development of Crucible. A free-to-play multiplayer shooter meant to compete with games like Fortnite, the decision was made after determining there wasn’t a “healthy, sustainable future.”

Developers from the game are being transitioned to other Amazon Games projects. That includes the massively multiplayer online game New World, and Pac-Man Live Studio, which can be played directly on Twitch.

Between Twitch’s video game livestreaming dominance, working to enter game development and its cloud gaming service Luna, Amazon appears to want to dominate the industry. Aside from Twitch, however, it’s struggling to latch on.

As Amazon sinks money to draw big-name talent in the gaming industry and develop games that don’t gain traction, other games by indie developers, like Fall Guys, continue to soar.

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