Friday, September 18, 2026

Amazon, DirecTV Reportedly Close to ‘TNF’ Deal

  • Amazon and DirecTV are reportedly in talks to allow DirecTV to carry ‘Thursday Night Football’ in bars and restaurants.
  • Amazon will take over exclusive rights to TNF starting this season.
Packers-player-celebrates-in-front-of-crowd
Mark J. Rebilas-USA TODAY Sports

Starting next season, “Thursday Night Football” can be seen exclusively on Amazon Prime — and possibly at your local bar.

Amazon is reportedly in advanced talks with DirecTV on a deal that would allow “TNF” to be played in bars and restaurants, according to Sports Business Journal.

  • The move would save countless establishments from having to either upgrade video systems to show streaming services or not show NFL games on Thursdays.
  • Some large chains, including Buffalo Wild Wings (which has 1,227 U.S. locations), are not equipped to handle streaming video.

Amazon is paying $1 billion per season for “Thursday Night Football” from the upcoming season through 2033. It will be the first time NFL games will be shown exclusively on a streaming service. 

The company is partnering with YouTube channel Dude Perfect on alternate game broadcasts.

Sunday Ticket Next?

The deal could provide a precedent for a similar arrangement with NFL Sunday Ticket. The league is targeting a streaming service for the out-of-market games package, seeking a price tag of $2.5 billion per season.

Amazon is competing with Apple, Google, and Disney for the property. Sunday Ticket is currently held by DirecTV in a deal that expires after this season. DirecTV has said it is willing to partner with whichever network acquires the package. 

NFL commissioner Roger Goodell intends to select a winner of that bidding process by the fall.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 2, 2025; Inglewood, California, USA; Los Angeles Rams mascot Rampage (center) visits Ryan Fitzpatrick (left) and Andrew Whitworth on the Prime Thursday Night Football set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Why Fitzpatrick and Whitworth Won’t Trade Studio for the Booth

The Prime Video analysts also weighed in on the Rams’ Week 1 loss.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 17, 2026

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
Brian Windhorst ESPN
September 17, 2026

Brian Windhorst Discusses Global Podcast Tour, LeBron’s Fanatics Deal

Windhorst also discussed the Clippers’ punishment and LeBron’s potential commute.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Mike Tomlin NBC Sports
Opinion
September 17, 2026

Sports Media Winners and Losers From the Start of Football Season

There were plenty of sports media happenings across college and the NFL.
Jun 24, 2024; Eugene, OR, USA; NBC Sports broadcaster Mike Tirico during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports
September 16, 2026

Tirico Addresses Michael Jordan’s NBC Exit, Hopeful He’ll Return

Jordan served as a “special contributor” for NBC last season.
Dec 25, 2025; Kansas City, Missouri, USA; General view of the Amazon Prime Thursday Night Football logo at GEHA Field at Arrowhead Stadium.
September 16, 2026

Amazon’s Bills-Lions Game Shows Established NFL Presence

The streamer will begin the season with the new Highmark Stadium opening.
September 15, 2026

ABC Draws Record 3.2M Viewers for US Open Men’s Final

Alexander Zverev defeated Ben Shelton to claim his second Grand Slam title.