• Loading stock data...
Wednesday, October 8, 2025

Amazon Could Rescue Bankrupt DSG — and Fuel Streamer’s Sports Ambitions

  • Amazon is reportedly discussing investing in Diamond Sports Group.
  • The regional sports network operator is currently in bankruptcy.
Amazon-Thursday-Night-Football
Amazon

Amazon could be set to acquire its largest set of live sports rights yet.

The streamer is in talks to invest in the bankrupt regional sports network operator Diamond Sports Group, according to The Wall Street Journal. DSG, which is owned by Sinclair Broadcast Group, currently carries games via its Bally Sports-branded channels for more than 40 teams across MLB, the NBA and NHL, and a deal with Amazon would eventually put those broadcasts on Prime Video. It is unclear how much money Amazon would invest or what size equity stake it would acquire, but DSG has received support from key creditors to proceed with the talks.

How Did We Get Here?

In March, DSG filed for Chapter 11 bankruptcy. Since then, missed payments and other financial issues have caused DSG’s rights deals with the Arizona Coyotes, Arizona Diamondbacks, Phoenix Suns, San Diego Padres, Utah Jazz, and Atlantic Coast Conference to end. Most recently, DSG has been working with MLB on a deal to retain 2024 game broadcasts for as many as 11 other teams. DSG’s future in sports broadcasting was already growing increasingly uncertain, as its NBA deals are set to expire after this season.

What Does It Mean? 

For Amazon, a deal with DSG would seemingly provide even more live content on Prime Video, which is seeing viewership growth with the NFL’s Thursday Night Football games this season and is exploring bidding on NBA rights. Amazon is paying $1 billion a year for the rights to TNF and also has international deals to broadcast, among other offerings,  the Premier League in the U.K. and the NBA in Brazil. Amazon also recently inked a U.S. deal with the fighting promotion Premier Boxing Champions.

Investment from Amazon would provide crucial funding for DSG, which has been trying to avoid liquidation as it sorts out its financial future. Partnering with Amazon could also leave leagues more willing to work with DSG moving forward.

What’s Next?

A deal is not imminent, and the reported effort could still fall through, per the WSJ. But DSG would no doubt like to sort out its next steps sooner rather than later. Completing an investment before the start of the coming MLB season would be key for Amazon, especially if it plans on incorporating a full season of baseball broadcasts on Prime Video in 2024.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.

Rays Owner Eyes New ‘Forever Home’ Like Atlanta’s Battery

The club’s new owners target a new ballpark opening in 2029.

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.

ESPN Ends Its Wild-Card Coverage With Historic TV Ratings

Wild-card viewership surges 64% to a record in the current format.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.
September 17, 2025

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.