• Loading stock data...
Tuesday, June 18, 2024

LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season

Subscribe: iTunes | SoundCloud

Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro.

Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor (formerly WME | IMG) in New York.

Gasparro joins Shahbaz Khan and Amara Baptist on today’s episode to discuss his career in digital, strategy after an exciting offseason/free agency period, and his advice for aspiring professionals.

Edited highlights appear below:

On the differences between running social for an NBA team and an agency (12:04)

Gasparro: “When I was with the Sixers, I was 24 years old and I didn’t really have that much of a strategic lens on things. But in the NBA, especially in season, it’s just like go, go, go all the time…But you don’t really get a chance to really take a step back too often in season and kind of think about your approach really deeply and think about the different things you can be doing and things you can be learning from your approach in real time. Endeavor really gave me an opportunity to kind of develop that, my voice in that, in that sense, in my point of view, in that sense.”

On best practices for sponsored content (23:52)

Gasparro: “It is a very fine line and we want to be extremely strategic about the sponsor content that we produce and that we spend time on. We’re baked into a lot of existing deals, so there’s a lot of things that we just have to execute against. But even within those, how do we frame these in the best possible way for our audience and make sure that this stuff resonates with them? It all starts with a sponsor’s goals. Some sponsors just want exposure and And social is a great way to do that. Some sponsors don’t totally know what they want yet and they just know they want social, which is kind of funny. Then others want maybe more specific things like lead generation or other objectives that are more refined and detailed. Knowing the objective really helps us frame what our recommendation might be.”

Social on the Sidelines is Presented to You By:

On goals for the upcoming season (32:37)

Gasparro: “I think as always continuing to trend upward from an engagement standpoint is really important. We’re focusing a lot on growing our audience now that we’ve kind of re-engaged our core audience knowing that we have a much bigger stage. Last year we had three national TV games. This year we have 26, for example. We think we’ll have a lot of opportunity to significantly grow our fan base more than we have really in the past. I look at Instagram for example, we grew a few hundred thousand [followers] over the course of a season, but 25% of that came in July alone in signing Kawhi [Leonard]. We see a really big opportunity there.

SEE MORE: LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity

Advice for aspiring young social media professionals (38:09)

Gasparro: “Knowing what you’re signing up for is really important, especially in social, right? We work very long hours and we don’t have a ton of time off. So you really got to care and be motivated. Obviously we try really hard to make sure that our team has the time off that it needs. But in season, we’re working every night, we’re working long hours, and I think sometimes people who come to it from the outside don’t quite realize that’s what they’re signing up for.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

Subscribe: iTunes | SoundCloud

Copy Link
Link Copied
Link Copied

What to Read

Leagues’ Disclosure Demands Add Complexity to DSG’s Bankruptcy Exit

The bankrupt regional sports network operator makes an emergency motion for a discovery conference.

Charles Barkley’s ‘Retirement’ Could Be Last-Ditch Power Play

Barkley has always proved himself to be a master negotiator.

Liberty Warned WNBA of NBA Draft Game Conflict Months Ago

The Commissioner’s Cup title game will be played at UBS Arena in Elmont, N.Y.

Charles Barkley Announces Retirement From Television

Charles Barkley announced that the 2024-25 season would be his final season as an NBA commentator, capping off 25 years with Turner.
podcast thumbnail mobile
Front Office Sports Today

The Major Implications of the SCOTUS Sports Betting Decision


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.
July 7, 2020

Office Hours: Isaac Rochell, Founder, Local Human

On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human.