• Loading stock data...
Sunday, July 6, 2025

LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity

Subscribe: iTunes | SoundCloud

The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples of all these things in Major League Baseball currently is the Los Angeles Dodgers.

A graduate of Columbia College Chicago, Sue Jo is now the social media manager for the Dodgers. She is in her fourth year of working with the organization following a stint as a content producer with NBC Chicago.

Jo joins Shahbaz Khan and Amara Baptist on today’s episode to discuss her professional journey, her process in creating content for one of baseball’s biggest brands, and surviving a 162-game season.

Edited highlights appear below:

On staying fresh during the long baseball season (14:48)

Jo: “It’s definitely a grind…But I think because I started in baseball, I was like, okay, this is what my life is, I accept it….I’m tired a lot of the times, but it’s kind of just like an everyday thing…Don’t get it wrong. I love what I do…Also the team is fun…I think it’d be hard if we were like losing like 10 games in a row.”

On creating a unique voice for the Dodgers’ social presence (18:05)

Jo: “I tried to do a little bit differently than how it was done in the past. Obviously we’re the Dodgers, so we’re not going to go full savage mode here…But I thought that didn’t mean that we had to be boring. I wanted to create some sort of voice that was fun. Maybe sometimes there was a little bit of sass involved. But like kind of just like honing what I wanted that voice to be. I carried that straight through the end of the postseason last year and then this year when I did hire the MLB person to help us I had him watch what I was doing and just kind of observe and just kind of see how I was responding to certain fans and how I was doing that.”

Social on the Sidelines is Presented to You By:

On establishing strong relationships with players, coaches, and team staffers (27:01)

Jo: “I think it did take a long time. It’s definitely super important to build a relationship with the players, to let them know ‘Hey, I’m here to make you guys look good and I would never post anything that would make you look bad. I’ll never embarrass you.’ Things like that. And of course PR is super crucial…making sure that we have access to these players…so they know that what I’m there for, it’s really kind of help building their brand and making them look good for the team and, and showing the fans that there’s like a different side of these guys that you don’t always get to see. So of course with the players, the coaches, the PR stuff, that’s crucial.”

SEE MORE: NFL Social Content Manager Jordan Dolbin on Building Athletes’ Social Presence

On staying motivated to keep applying for jobs after getting rejected (37:45)

Jo: “Keep motivating yourself and trust yourself and know that it’s gonna get there. [For me] It was a long time coming. It seemed so quick to the outside world, but it definitely was not because of the jumping from a different career and there was already thousands of people that are studying that job and or know somebody in sports that can get you there. So that’s what I was going up against. But [I was] still just motivating myself, staying confident and making sure I know I’m good at this. I know if I got a shot I can do it. So then eventually, you get that one call, you go out there and you know, you take that part time job and you do everything possible.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

Subscribe: iTunes | SoundCloud

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jun 10, 2025; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) drops back to pass during minicamp at their South Side facility.
opinion

Steelers Win-Now Mode Is Good News for NFL Media Partners

The conservative “Steeler Way” has finally adapted—and media partners are happy.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

How the Chiefs Are Prepping for Year 2 of Taylor Swift Mania

The pop star is expected to attend more games this season.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive
December 9, 2022

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.