Sunday, August 23, 2026

Advent Eyeing Stake in French Soccer League’s Media Entity

Ligue 1/Design: Alex Brooks

Private equity firm Advent International is reportedly considering purchasing a stake in a media rights company being formed by France’s Ligue de Football Professionnel.

Advent is apparently among a number of investors interested as the league searches for a financial partner. The LFP presented the project to clubs this week, and discussions among the teams about whether to go forward will take place until mid-January.

The league would be looking for an investment of around $1.7 billion for 10% of the media company.

  • The discussions come after France’s National Assembly voted to allow professional sports leagues to create commercial entities and sell stakes to external investors in March.
  • Leagues will be required to control at least 80% of voting and economic rights in the entities.

The LFP has weathered a number of recent financial struggles. Ligue 1, for example, is missing income from its terminated $1.2 billion per-year broadcasting deal with Mediapro.

Last October, Italy’s Serie A agreed to enter exclusive talks with a consortium including Advent International to purchase a 10% stake in the league’s new media business division for $2 billion.

The Serie A deal had been repeatedly postponed as it needs approval from at least 14 of the league’s 20 teams. The discussions were revived in September.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

U.S. Investors Target Wrexham-Style Turnaround With Italian Club

The deal is expected to close this month.
Exclusive

Polymarket’s Soccer Spree Continues With Serie A Deal

It’s the third big soccer deal Polymarket has reached this year.

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
Jan 18, 2024; Boulder, Colorado, USA; General view of a Fox Sports broadcast microphone before the game between the Oregon Ducks against the Colorado Buffaloes at the CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Steven Ruiz Leaving The Ringer for Fox Sports

Ruiz had been with The Ringer since 2021.
Aug 6, 2026; Canton, Ohio, USA; The NFL shield logo on the field before the Carolina Panthers and Arizona Cardinals play at Tom Benson Hall of Fame Stadium. Mandatory Credit:
Exclusive
August 21, 2026

The Athletic in Talks to Provide Content to NFL Media Properties

Such content could appear on NFL.com and the NFL+ app.
Nov 6, 2023; Tuscaloosa, Alabama, USA; Alabama guard Kai Spears (32) a walk on guard, takes a three late in the game at Coleman Coliseum. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports
August 21, 2026

New York Times Loses $9.25M Defamation Verdict to Ex-Alabama Player

The outlet called the inaccurate report “an honest mistake.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 20, 2026

What We Know So Far About Clay Travis’s New Media Company

Hard Rock Bet already holds a 10% stake in it.
Jan 18, 2025; Atlanta, GA, USA; Greg McElroy during 2025 CFP National Championship Media Day at Georgia World Congress Center, Building A. Mandatory Credit: Kirby Lee-Imagn Images
August 20, 2026

Greg McElroy Talks SEC vs. Big Ten Debate, Next Top Coaches

The ex-Alabama QB is entering his 13th season with ESPN.
Aug 15, 2026; Chicago, Illinois, USA; Cleveland Browns quarterback Shedeur Sanders (2) passes the ball againnst the Chicago Bears during the second half at Soldier Field. Mandatory Credit: Patrick Gorski-Imagn Images
August 20, 2026

NFL Network’s Initial ESPN Preseason Ratings Rise 3%

Rams-Chiefs averaged a Week 1–high 2.38 million viewers.
Jan 14, 2026; Dallas, Texas, USA; A view of the Denver Nuggets logo on the shorts of guard Tim Hardaway Jr. (10) during the game against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
August 19, 2026

Noah Reed, Katy Winge Form New Nuggets Broadcast Team

Jason Richardson and Lauren Gardner will also join Nuggets broadcasts.