Wednesday, July 8, 2026

Advent Eyeing Stake in French Soccer League’s Media Entity

Ligue 1/Design: Alex Brooks

Private equity firm Advent International is reportedly considering purchasing a stake in a media rights company being formed by France’s Ligue de Football Professionnel.

Advent is apparently among a number of investors interested as the league searches for a financial partner. The LFP presented the project to clubs this week, and discussions among the teams about whether to go forward will take place until mid-January.

The league would be looking for an investment of around $1.7 billion for 10% of the media company.

  • The discussions come after France’s National Assembly voted to allow professional sports leagues to create commercial entities and sell stakes to external investors in March.
  • Leagues will be required to control at least 80% of voting and economic rights in the entities.

The LFP has weathered a number of recent financial struggles. Ligue 1, for example, is missing income from its terminated $1.2 billion per-year broadcasting deal with Mediapro.

Last October, Italy’s Serie A agreed to enter exclusive talks with a consortium including Advent International to purchase a 10% stake in the league’s new media business division for $2 billion.

The Serie A deal had been repeatedly postponed as it needs approval from at least 14 of the league’s 20 teams. The discussions were revived in September.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

U.S. Investors Target Wrexham-Style Turnaround With Italian Club

The deal is expected to close this month.
Exclusive

Polymarket’s Soccer Spree Continues With Serie A Deal

It’s the third big soccer deal Polymarket has reached this year.

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
July 7, 2026

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports
July 7, 2026

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.
July 1, 2026; Santa Clara, California, U.S.; Folarin Balogun of the U.S. celebrates scoring their first goal. Mandatory Credit: Phil Noble-Reuters via Imagn Images
Opinion
July 6, 2026

Hot Takes on Folarin Balogun Red-Card Appeal Miss the Mark

FIFA has confirmed Balogun will be eligible to play on Monday.
July 5, 2026

Nielsen Prepares Another Major Shake-Up in Sports TV Ratings

Big impacts are again coming to sports media.
Matt Miller ESPN
July 3, 2026

ESPN’s Matt Miller’s Crash, Backlash, and Investigation: Timeline

The Missouri AG’s office confirmed it is investigating Miller.