• Loading stock data...
Wednesday, July 2, 2025

Adidas Opts to Sell Yeezy Sneakers, Donate Proceeds

  • Adidas has adjusted course on its $1.3 billion in unsold Yeezy merchandise, choosing to sell it and donate the proceeds.
  • The company cut ties with Ye after he made anti-semitic comments on social media.
A Yeezy-branded Adidas sneaker for sale.
Eric Seals/Imagn

Adidas has finally chosen a course of action for its Yeezy merchandise.

After months of weighing various options regarding its $1.3 billion worth of inventory associated with Ye — formerly known as Kanye West — Adidas has opted to sell the merchandise and donate the proceeds.

Adidas cut off its previously lucrative relationship with the celebrity after he made antisemitic comments on social media. The decision left the company with over $1 billion in unsold stock.

“What we are trying to do over time is to sell parts of these goods and then donate to organizations that help us and that also have been hurt by Kanye’s statements,” CEO Bjørn Gulden told investors.

The decision could help Adidas recover some of its losses associated with the split, which had the apparel giant potentially looking at its first-ever annual loss. Ye could profit from the decision, as well.

A view of the outside of Adidas' flagship store in Shanghai.

Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles

CEO admits that the loss of Yeezy is “of course hurting us.”
May 5, 2023

Investors are suing Adidas, claiming that the company should not have been so financially exposed to the celebrity given his history of volatile statements and behavior.

The company is looking to refocus its U.S. efforts on athletics, particularly basketball and soccer. Adidas is the apparel provider for Major League Soccer and is hoping to benefit from soccer’s growth in the U.S. — especially with the 2026 World Cup coming to North America.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.

$600M for Browns Stadium Sparks Cleveland Backlash, Possible Lawsuit

The awarding of public funds draws criticism and could bring a lawsuit.

Bobby Bonilla On Annual $1.2M Payday: ‘It Doesn’t Suck’

The former MLB star receives another $1.19 million from the Mets today.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 13, 2025

U.S. Open Merch Pops Thanks to Oakmont’s Squirrel, Viral TikToks

There are more than 400,000 pieces of merchandise available at Oakmont.
Tom's Watch Bar
June 12, 2025

How the Pacers and Caitlin Clark Boosted One Bar’s Bottom Line

Tom’s Watch Bar hosted John Haliburton for at least five games.
June 12, 2025

U.S. Open Cashing In on Signature Cocktail Trend With Lemon Wedge

Last year, the whiskey cocktail was served more than 50,000 times.
Nike store
June 5, 2025

Which Sportswear Retailers Are Best Positioned to Raise Prices?

Why On can more easily raise prices than Nike.