• Loading stock data...
Saturday, March 28, 2026

AAC’s Latest Move

  • The AAC saved itself — but in the process, it may have just killed Conference USA.
  • Yesterday, it announced six Conference USA schools would join: UTSA, UAB, FAU, North Texas, Charlotte, and Rice.
Photo: Howard Smith-USA TODAY/Design: Alex Brooks

The AAC saved itself — but in the process, it may have just killed Conference USA. 

Yesterday, it announced six C-USA schools would join: UTSA, UAB, FAU, North Texas, Charlotte, and Rice.

It’s the first major move since the Big 12 took the AAC’s three biggest football brands to replace Texas and Oklahoma — which both announced in August they’re heading to the SEC.

  • The AAC hopes to gain major markets, “geographic concentration,” and increased media rights value, Commissioner Mike Aresco said in a statement.
  • Schools will have to pay about $3 million each in exit fees but will start by earning $2 million in AAC TV revenue, according to Yahoo. 
  • Most current AAC schools receive between $4-6 million in annual distributions, according to tax filings. So the schools have a small bump to look forward to, given that they currently only receive between $1-3 million from Conference USA.

When UCF, Cincinnati, and Houston announced they were leaving the AAC, Aresco said: “The irony that three of our schools are being asked to take the place of the two marquee schools which are leaving the Big 12 is not lost on us. Our conference was targeted for exceeding expectations in a system that wasn’t designed to accommodate our success.”

With his latest moves, the commissioner is still attempting to position the AAC as a “Power 6” conference, he told reporters. 

The actual possibility of that is unclear. All we know is that the AAC is safe — for now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 27, 2026; Washington, DC, USA; Duke Blue Devils forward Cameron Boozer (12) attempts to dribble the ball past St. John's Red Storm forward Bryce Hopkins (23) in the first half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

Duke vs. St. John’s: The Battle of Dueling Roster Strategies

In the “unrestricted free agency” era, the Blue Devils won out.
Senate Capitol Hill

The Biggest Obstacle to a Bipartisan College Sports Bill

Democrats favor collective bargaining as a potential solution.

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center

UVA Shows Anyone Can Win in Women’s Basketball—at a Price

Ohanian’s millions set a blueprint for winning in the NCAA.
Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
March 24, 2026

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
March 24, 2026

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 23, 2026

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.
March 23, 2026

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.