• Loading stock data...
Saturday, April 4, 2026

A Rare Pro-Athlete Rule

  • Could UConn phenom Paige Bueckers’ injury affect her NIL deals?
  • According to an NCAA rule, the answer should be no.
Photo: David Butler II-USA TODAY/Design: Alex Brooks

Two of the top NIL earners in women’s college hoops — UConn’s Paige Bueckers and Azzi Fudd — are now out due to injuries.

Fudd’s foot injury only has her slated to miss a couple of weeks. But Bueckers suffered a tibial plateau fracture in her left knee that will bench her for at least six to eight weeks.

Experts told The Hartford Courant they don’t expect Bueckers’ injury to endanger her career — and therefore her future WNBA salary potential. But could it affect her NIL deals?

According to an NCAA rule, the answer should be no.

  • The rule prohibits “compensation for athletic participation or achievement.”
  • It continues: “athletic performance may enhance a student-athlete’s NIL value, but athletic performance may not be the ‘consideration’ for NIL compensation.”
  • Therefore, it would be against NCAA rules for a company to put a stipulation in an athlete’s contract that would lower or dissolve the deal if a player gets hurt.

“Paige is part of our Gatorade Family — we’re here to support her recovery in any way we can and look forward to her return on the court,” Gatorade, one of Bueckers’ sponsors, said in a statement to FOS. 

StockX, Bueckers’ other partner, told FOS in part: “Our commitment to Paige extends well beyond the court. Our partnerships are based on the alignment of our values and visions, not on an athlete’s ability to play. We wish her a speedy recovery.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

South Carolina Snaps UConn Streak as Auriemma, Staley Erupt

“I guess he thought I didn’t shake his hand.”

Did Illinois Open the European Recruiting Floodgates?

The Illini are in the Final Four thanks to the ‘Balkan Five.’

Bryce James Remains in Bubble Wrap at the Final Four

James is redshirting for Arizona this season.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Apr 3, 2026; Indianapolis, IN, USA; Arizona Wildcats head coach Tommy Lloyd speaks during a press conference ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Tommy Lloyd Turns Down UNC To Stay At Arizona

Lloyd will be one of the highest-paid coaches in the country.
Mar 29, 2026; Washington, DC, USA; UConn Huskies guard Braylon Mullins (24) celebrates after making the game-winning three-point basket against the Duke Blue Devils in the second half during an Elite Eight game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
April 3, 2026

Braylon Mullins Waiting to Cash In On Game-Winning Shot

Mullins is holding off on NIL opportunities until the Huskies’ season ends.
Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.
April 3, 2026

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 2, 2026

Brett Yormark and Cody Campbell Fight Over Who Runs Big 12

“He is not the dictator of the conference. That’s not his role.”
April 2, 2026

NCAA Is Trying to Close NBA Draft Eligibility Loophole

If passed, the rules will be implemented by the next academic year.
April 2, 2026

Iowa State Star Audi Crooks Enters Transfer Portal

Crooks, an Iowa native, has one year of eligibility remaining.
April 1, 2026

Why a Furniture Store Is Risking $50M on UConn Basketball

Jordan’s Furniture will refund purchases if both Huskies teams make the final.