• Loading stock data...
Wednesday, December 24, 2025

A Rare Pro-Athlete Rule

  • Could UConn phenom Paige Bueckers’ injury affect her NIL deals?
  • According to an NCAA rule, the answer should be no.
Photo: David Butler II-USA TODAY/Design: Alex Brooks

Two of the top NIL earners in women’s college hoops — UConn’s Paige Bueckers and Azzi Fudd — are now out due to injuries.

Fudd’s foot injury only has her slated to miss a couple of weeks. But Bueckers suffered a tibial plateau fracture in her left knee that will bench her for at least six to eight weeks.

Experts told The Hartford Courant they don’t expect Bueckers’ injury to endanger her career — and therefore her future WNBA salary potential. But could it affect her NIL deals?

According to an NCAA rule, the answer should be no.

  • The rule prohibits “compensation for athletic participation or achievement.”
  • It continues: “athletic performance may enhance a student-athlete’s NIL value, but athletic performance may not be the ‘consideration’ for NIL compensation.”
  • Therefore, it would be against NCAA rules for a company to put a stipulation in an athlete’s contract that would lower or dissolve the deal if a player gets hurt.

“Paige is part of our Gatorade Family — we’re here to support her recovery in any way we can and look forward to her return on the court,” Gatorade, one of Bueckers’ sponsors, said in a statement to FOS. 

StockX, Bueckers’ other partner, told FOS in part: “Our commitment to Paige extends well beyond the court. Our partnerships are based on the alignment of our values and visions, not on an athlete’s ability to play. We wish her a speedy recovery.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Georgia, Ex-Football Player Suing Each Other in NIL Dispute

Star DE Damon Wilson transferred to Missouri after two years at Georgia.

Darryn Peterson’s Family Is Making Injury Decisions, Self Says

Peterson is the projected top pick in June’s NBA Draft.
Dec 20, 2025; Eugene, OR, USA; Oregon Ducks head coach Dan Lanning celebrates during the third quarter against the James Madison Dukes at Autzen Stadium.

Oregon’s Dan Lanning Criticizes CFP’s Neutral Sites and Scheduling

The Ducks are traveling to the Orange Bowl to play Texas Tech.
Nov 29, 2025; Stanford, California, USA; Notre Dame Fighting Irish quarterback Kenny Minchey (8) runs with the football during the fourth quarter against the Stanford Cardinal at Stanford Stadium.

Notre Dame’s Future Even Cloudier After Cancelling USC Series

The historic rivalry game won’t be played in 2026 or 2027.

Featured Today

Rob Manfred
exclusive

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
Dec 6, 2025; Atlanta, GA, USA; Georgia defensive back Jacorey Thomas (20) makes a tackle on Alabama wide receiver Germie Bernard (5) at Mercedes-Benz Stadium.

The Year Schools Paid Their Players

Players earned millions more than ever before.
December 21, 2025

CFP First-Round Results Vindicate Committee, Expose Group of 6

The early results raise questions about the selection process and future formats.
December 21, 2025

LSU Coach Lane Kiffin Earns $250K Bonus After Ole Miss’s CFP Win

LSU agreed to pay Kiffin’s performance bonus terms at Ole Miss.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
December 21, 2025

Kenny Dillingham Is Looking for Arizona State’s Phil Knight

Dillingham says ASU needs a super booster.
Sep 20, 2025; Oxford, Mississippi, USA; Tulane Green Wave head coach Jon Sumrall looks on during the second quarter against the Mississippi Rebels at Vaught-Hemingway Stadium.
December 19, 2025

Tulane’s Jon Sumrall Juggling Act Heading Into College Football Playoff

Tulane AD David Harris spoke to FOS about the coaching shake-up.
Brad Underwood
December 19, 2025

College Basketball Teams Are Plucking Pros From Abroad Midseason

Illinois signed a Croatian forward earlier this week. 
Dec 7, 2025; Kansas City, Missouri, USA; Missouri Tigers guard Sebastian Mack (12) shoots against Kansas Jayhawks guard Melvin Council Jr. (14) and guard Elmarko Jackson (13) during the second half at T-Mobile Center.
exclusive
December 19, 2025

Commissions, Retainer Fees, Exclusivity: Inside Big 12 PE Proposal

The firms would earn a commission for any partnerships or sponsorship deals.