Saturday, October 17, 2026

Max Will Use Free Sports To Lure New Streaming Subscribers

  • Warner Bros. Discovery reportedly will launch its Max sports tier this fall at no extra cost.
  • Max could start charging more for sports content by the start of the NBA playoffs.
Brett Davis-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Live sports will be a crucial part of Max’s evolution as a streaming service.

Warner Bros. Discovery will offer game broadcasts for no additional charge when it launches the Max sports tier this fall, coinciding with the MLB playoffs, according to Bloomberg. 

WBD has traditionally put its package of games on cable channels like TBS and TNT.

Max currently costs $10 per month with ads and $16 without ads, and the new report claims customers will have to start paying extra for the sports content during the big spring events of March Madness, the NBA and NHL playoffs.

Last month, WBD CEO David Zaslav said the company had digital rights for all its sports deals — but a source told FOS at the time that it was still discussing game simulcasts on Max with WBD.

As of now, there are no indications that any sports content will be exclusively available on Max. It is also unclear how much the sports tier will cost, or whether it could simply be a part of the higher-priced, ad-free Max subscription.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.

Small-Market Brewers Clinch First NL Pennant

Milwaukee is advancing to its first World Series since 1982.

Blake Griffin: Clippers Salary Cap Punishment ‘Probably Fits’

Griffin played eight seasons with the Clippers and made five All-Star Games.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Troy Aikman
Exclusive

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 15, 2026

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.
Opinion
October 15, 2026

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
October 14, 2026

ESPN Not Reaching Out on Clippers Story Was ‘Disappointing’ for Torre

Torre spoke at the FOS Tuned In summit Tuesday.
Pablo Torre Tuned In Front Office Sports
October 14, 2026

Pablo Torre: Not Getting Sued by Jordon Hudson ‘Kind of a Bummer’

Hudson had threatened to sue Torre for defamation over his podcast’s investigations.
ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive
October 14, 2026

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.
October 14, 2026

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.