Friday, October 30, 2026

At Men’s March Madness, $170M Is Up For Grabs

  • Part of the NCAA’s annual revenue distributions is awarded based on which makes it into the Big Dance.
  • The NCAA has been blasted for not having a similar performance fund for the women’s tournament.
The UNCA Bulldogs gathered with fans to watch the March Madness selections show at Kimmel Arena
Angela Wilhelm/Asheville Citizen Times

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Success in the NCAA Division I men’s tournament can help teams can earn their conference a slice of a nine-figure pie.

That’s because part of the NCAA’s annual revenue distributions are awarded based on which teams make it into the Big Dance — and how far they advance. 

A view of the outside of University of Dayton Arena at night.

Why Men’s March Madness Always Begins in Dayton

Dayton has hosted the most men’s tournament games in NCAA history.
March 14, 2023

In 2023, the NCAA will send $170 million to schools from the “Basketball Performance Fund,” and $10 million for participating in the tournaments. The total NCAA revenue distribution for 2023 will top $638 million, according to NCAA documents.

Here’s how the distribution works:

  • Each conference earns a distribution for eligibility in the men’s and women’s tournaments — conferences are each awarded one automatic bid for their conference tournament champion.
  • Then, conferences receive what the NCAA calls a “unit” for each of its teams that makes the tournament beyond the conference champion’s automatic bid. The Big Ten will earn the most of these units this year after qualifying eight teams.
  • Conferences receive additional units for each team that advances. No units are awarded for the championship round.
  • Units are averaged on a six-year rolling basis. 

However, the NCAA has been blasted for not having a similar performance fund for the women’s tournament. Experts have said the lack of a women’s fund disincentivizes schools to invest in women’s basketball, creating equity issues.

The governing body is in the process of considering how to amend the distribution plan.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

American Conference Commissioner Tim Pernetti watches during the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

Why Private Equity Is Still Hesitant to Invest in College Sports

There’s “plenty of money for the taking,” says Tim Pernetti.
Nadia DeMarinis/FOS

Brian Kelly Not Closing Door on Return to Coaching

Kelly tells FOS he’s willing to listen about a return to the sidelines.

How Wisconsin’s $14.6M Boost Helped Fuel Badgers’ Resurgence

State debt relief helped Wisconsin free up millions for athletics spending.
Apr 3, 2026; Indianapolis, IN, USA; Ernie Johnson looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Ernie Johnson Leaving ‘Inside the NBA’ After 37 Years

He’ll still be around for March Madness and other projects for TNT and CBS.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 14, 2026; Birmingham, AL, USA; SEC Commissioner Greg Sankey speaks during the SEC Basketball Tipoff at Grand Bohemian Hotel Mountain Brook.
Exclusive

GOP Staffer Urged SEC to Support College Sports Bill Before Midterms

If the Democrats win the House, “you won’t see this bill… being considered.”
October 23, 2026

Utah Is College Football’s PE Guinea Pig—and Its’ Cashing In

No. 10 Utah hosts No. 14 Houston on Saturday night.
October 24, 2026

CFB Coach Firings: NC State, Maryland, Baylor Owe More Than $30M

More costly coaching changes could follow as pressure mounts across college football.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 23, 2026

Bowl Games Face Uncertain Future With a 24-Team CFP

College football bowl game viewership rose 13% year over year in 2025.
Nov 22, 2025; Austin, Texas, USA; Texas Longhorns flag on the field after a touchdown is scored during the first half against the Arkansas Razorbacks at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
October 23, 2026

Kirk Goldsberry Leads Texas’s AI Push and Understands the Skeptics

Goldsberry says the program will create jobs, not cut them.
Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
October 22, 2026

Cincinnati’s $1M Sorsby Lawsuit Hangs Over Texas Tech Showdown

One of the biggest offseason storylines returns to the spotlight on Saturday.
Oct 10, 2026; Dallas, Texas, USA; Texas Longhorns quarterback Arch Manning (16) looks on before the game between the Sooners and the Longhorns at Cotton Bowl. Mandatory Credit: Jerome Miron-Imagn Images
October 22, 2026

Arch Manning’s Slump Clouds His Draft Stock, Texas’s Investment

Draft analysts now question whether Manning should declare—or transfer.