• Loading stock data...
Monday, March 23, 2026

DFL Seeking Up to $3.25B for Bundesliga TV Rights

  • The DFL has created a framework for a stake sale in its television rights.
  • The league is reportedly looking to generate around $2.7 billion to $3.25 billion from the sale.
A Bundesliga camera operator during a match
DFL/Bundesliga

The DFL has created a framework for a stake sale in its television rights — and, according to multiple reports, is looking to generate around $2.7 billion to $3.25 billion.

The governing body of Bundesliga and 2. Bundesliga reportedly wants to offload a 12-15% stake in a new licensing company that will sell domestic and international broadcasting rights over a set time of 25-30 years. 

  • Investors will have no influence on the clubs or league schedule.
  • The DFL issued a press release stating that the top two divisions need investment to guarantee growth and development.
  • The Bundesliga currently earns around $1.2 billion annually from national rights — significantly lower than the $1.9 billion the English Premier League earns.

The framework would still allow the DFL to follow the so-called 50+1 rule, which requires parent clubs to own at least 50% plus one additional share of the football company. 

The plan is set to be presented to the DFL board this week and will be voted on by members of the 36 Bundesliga and 2. Bundesliga clubs once approved.

Sixth Stake

Sixth Street is set to become a sixth potential bidder, according to the Financial Times, which also reported that Bundesliga is looking to sell a 25% stake in the new venture for around $4.8 billion, valuing the rights at roughly $19.3 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
Nov 7, 2023; Atlanta, Georgia, USA; General overhead view of the Atlanta United and the Columbus Crew match at Mercedes-Benz Stadium.

Will MLS Switch Its Seasons to Fall? Owners Near a Defining Vote

A long-discussed and historic schedule shift could at last gain approval.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
Apr 13, 2025; Augusta, Georgia, USA; Rory McIlroy plays his shot from the 14th tee during the final round of the Masters Tournament at Augusta National Golf Club.
March 23, 2026

Inside Augusta National’s Latest ‘Masters Perfect’ Upgrades

This spring, golf fans are being wowed by the latest feat from the club.
March 23, 2026

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Matt Vasgersian
March 23, 2026

Matt Vasgersian Credits Netflix for Landing Barry Bonds

Vasgersian said every MLB rightsholder has tried to lure Bonds to broadcasting.
NFL Commissioner Roger Goodell and Green Bay Packers alumni welcome fans to the 2025 NFL Draft before the first round on Thursday, April 24, 2025, at Lambeau Field in Green Bay, Wisconsin. The draft runs through April 26.
exclusive
March 23, 2026

NFL Network to Continue Draft Broadcast Under ESPN

NFL Network has produced its own draft broadcast since 2006.
March 22, 2026

Why Teams Aren’t Posting Their Own March Madness Highlights

The NCAA’s strict game highlights policy limits what teams themselves can post.
Ben Strauss
March 20, 2026

Ben Strauss Discusses WaPo Layoff, His New Role at ESPN

The longtime media reporter was laid off while covering the Super Bowl.