Friday, August 28, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

DFL Seeking Up to $3.25B for Bundesliga TV Rights

  • The DFL has created a framework for a stake sale in its television rights.
  • The league is reportedly looking to generate around $2.7 billion to $3.25 billion from the sale.
A Bundesliga camera operator during a match
DFL/Bundesliga

The DFL has created a framework for a stake sale in its television rights — and, according to multiple reports, is looking to generate around $2.7 billion to $3.25 billion.

The governing body of Bundesliga and 2. Bundesliga reportedly wants to offload a 12-15% stake in a new licensing company that will sell domestic and international broadcasting rights over a set time of 25-30 years. 

  • Investors will have no influence on the clubs or league schedule.
  • The DFL issued a press release stating that the top two divisions need investment to guarantee growth and development.
  • The Bundesliga currently earns around $1.2 billion annually from national rights — significantly lower than the $1.9 billion the English Premier League earns.

The framework would still allow the DFL to follow the so-called 50+1 rule, which requires parent clubs to own at least 50% plus one additional share of the football company. 

The plan is set to be presented to the DFL board this week and will be voted on by members of the 36 Bundesliga and 2. Bundesliga clubs once approved.

Sixth Stake

Sixth Street is set to become a sixth potential bidder, according to the Financial Times, which also reported that Bundesliga is looking to sell a 25% stake in the new venture for around $4.8 billion, valuing the rights at roughly $19.3 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Europe’s Soccer Giants Keep Winning—and Are Cashing In

The Big Five leagues of European soccer are again led by financial giants.

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
podcast thumbnail mobile
Front Office Sports Today

8/28/26 – Good Good’s Sponsor Exodus, UEFA Targets Infantino, NFL Reviews Jed York

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Roxanna Scott Out As ESPN’s Top Editor After Less Than a Year

Scott was named ESPN’s editor-in-chief last December.
Oct 23, 2024; New Orleans, Louisiana, USA; Detailed view of the Chicago Bulls logo against the New Orleans Pelicans during the second half at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive
August 28, 2026

Bulls Planning Analyst Rotation to Replace Late Stacey King

Robbie Hummel is among the names under consideration.
Jan 16, 2022; Kansas City, Missouri, USA; Kansas City Chiefs defensive end Chris Jones (95) celebrates toward the camera after a play against the Pittsburgh Steelers in an AFC Wild Card playoff football game at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports
August 28, 2026

Nielsen Warns Networks Against Mixing Metrics With Outside Data

The measurement agency is cracking down on comparative claims with blended data.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 27, 2026

John Fanta Discusses Vision for His New NBC Sports Show

“Fanta in 60” debuts Monday.
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images
August 27, 2026

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.
Dec 21, 2024; Columbus, Ohio, USA; ESPN cast, from left, Desmond Howard, Rece Davis, Pat McAfee, Nick Saban, Lee Corso and Kirk Herbstreit sit on the set of College GameDay prior to the College Football Playoff first round game between the Ohio State Buckeyes and Tennessee Volunteers in Columbus at Ohio Stadium. Mandatory Credit: Adam Cairns-Imagn Images via the USA Today Network
August 26, 2026

ESPN Replaces Lead ‘College GameDay’ Producer in Shakeup

Matthew Garrett takes over as the show’s new EP.
Michael Jordan NBC
Exclusive
August 26, 2026

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.