Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Mercedes Extends F1 Deal Worth $75M Annually

  • Mercedes and Petronas are extending their title and technical deal.
  • The new pact begins in 2026 and pays Mercedes $75 million per year.
Mercedes-Petronas
John David Mercer-USA TODAY Sports

With major changes coming to Formula 1 in 2026, Mercedes is staying the course.

The iconic carmaker extended its title and technical deal with Malaysian oil company Petronas from 2026.

  • The deal is for $75 million per season.
  • The extension continues an arrangement that began with Mercedes’ entry into F1 in 2010.
  • Mercedes has won eight championships in that time, but are in third place this year, behind Red Bull and Ferrari.

Sustained Relationship

Starting in 2026, F1 will switch to 100% sustainable fuels and engines that draw 50% of its their power from electric sources. The change has caused a reckoning for constructors throughout the racing series.

“From 2026, advanced sustainable fuel will be at the heart of F1 performance,” said Mercedes CEO and team principal Toto Wolff.

Audi is joining the series as a power unit constructor in 2026. Porsche had plans to team up with Red Bull that year, but the two sides scrapped negotiations after failing to come to an agreement. Porsche still hopes to join F1.

Racing legend Mario Andretti has sought to bring an 11th team to the series, but F1 CEO Stefano Domenicali has expressed concerns about the grid becoming too crowded with additional teams.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Underdog Fantasy

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
July 22, 2026

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.
Topgolf celebrates the grand opening of its newest location in Parsippany, N.J., on July 2.
July 21, 2026

‘Golf Is Having a Moment’: Topgolf CEO Talks Expansion Plans

Leonard Green & Partners acquired a 60% stake in Topgolf.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
July 6, 2026

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.