Wednesday, March 11, 2026

NHL Team With Smallest Arena Sees 50% Season-Ticket Revenue Spike

  • The Arizona Coyotes will play the next three seasons at Arizona State University’s Mullett Arena.
  • The team’s season-ticket revenue for this season has generated 50% more revenue than it ever did at Gila River Arena.
Arizona-Coyotes
Joe Camporeale-USA TODAY Sports

The Arizona Coyotes rolled the dice on making a new home at Arizona State University’s Mullett Arena — and so far, it’s paying off.

The team has already generated 50% more season-ticket revenue for the upcoming season than it “ever did” at Glendale’s Gila River Arena — where the Coyotes played until the city announced it would not renew the team’s lease when it expired on June 30. 

The Coyotes reportedly had $1.3 million in unpaid taxes and arena charges, but have since paid them.

Mullett Arena — tiny in size compared to other NHL venues — will be the Coyotes’ home for at least the next three seasons. 

  • The arena has a capacity of 5,025, but the Coyotes are expected to be held to a slightly smaller number of attendees.
  • Gila River Arena held 17,125.

At Mullett Arena, the average ticket price is $170 — nearly double the $90 average at Gila River Arena and more than the NHL’s average of $154. Tickets for the student section, which will have around 400 seats, will be roughly $25 to $50.

Home Ahead

In June, the Tempe City Council voted to move forward with discussions on a $1.7 billion project that includes a new arena and entertainment district.

It would reportedly be the first privately funded sports and entertainment district in Arizona’s history.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

San Jose Sharks

Pride Tape, Briefly Banned on NHL Ice, Is Bigger Than Ever

Rainbow tape sales are spiking thanks to ‘Heated Rivalry’ and the NHL.
Aug 25, 2025; Cleveland, Ohio, USA; A general view of Progressive Field in the seventh inning of a game between the Cleveland Guardians and the Tampa Bay Rays.

Ohio Pro Teams Jockey for $400M in Stadium Funds

Nearly every Ohio pro team has applied for public aid for venue renovations.
VANCOUVER, CANADA - NOVEMBER 21: the PWHL regular season game between the *Visitor* and the Seattle Torrent at the Pacific Coliseum on November 21, 2025 in Vancouver, British Columbia, Canada.

NHL and PWHL Are Riding a Post-Olympic Wave With Audience Spikes

Solid viewership returns and climbing ticket sales are keeping the Milan momentum.

Tigers, Red Wings Get New TV Home With Detroit SportsNet Launch

The Detroit venture is the latest in a series of team-based moves.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.