• Loading stock data...
Friday, March 6, 2026

Buffalo Bills QB Josh Allen Leads Fanatics Jersey Sales

  • Buffalo QB has had the most jersey sales since training camp.
  • Russell Wilson led in the most U.S. states: seven.
Mark Konezny-USA TODAY Sports

Josh Allen and the Buffalo Bills are getting plenty of hype heading into Thursday’s kickoff of the 2022 NFL season. Fans are putting their money where their mouths are when it comes to the 26-year-old quarterback.

Allen’s No. 17 jersey has racked up the highest overall sales since the start of training camps, according to Fanatics.

Chief executive officer Michael Rubin tweeted a graphic breaking down jersey sales. The Top 5 jerseys this summer all belong to QBs: 

  • Allen, Bills
  • Joe Burrow, Cincinnati Bengals
  • Tom Brady, Tampa Bay Buccaneers
  • Russell Wilson, Denver Broncos
  • Mac Jones, New England Patriots.

The results are something of a surprise. Jersey sales typically spike when a player moves to a team as fans scramble to salute their new favorite.

This will be Wilson’s first year under center in Denver. When Fanatics broke down jersey sales by state, the Broncos QB was No. 1, leading jersey sales in seven different U.S. states. Wilson topped jersey sales throughout the Rocky Mountain region and Hawaii. 

The buzz around the Bills as Super Bowl favorites has been building all week among sports media.

At NFL Network, Rich Eisen, Steve Mariucci, Michael Irvin, Kurt Warner, Cynthia Frelund, and Rachel Bonnetta all picked the Bills to win Super Bowl LVII.

Over at ESPN, a whopping 18 out of 30 commentators (including Joe Buck, Adam Schefter, Dianna Russini, and Damien Woody) picked the Bills to win the Big Game. 

Another 12 ESPN commentators including Steve Levy, Robert Griffin III, Mina Kimes, and Rex Ryan predicted Allen will win the league MVP trophy. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.

Reggie Bush, Terrence Murphy Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Dec 28, 2025; Cleveland, Ohio, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) looks on after the game against the Cleveland Browns at Huntington Bank Field.

Aaron Rodgers: No ‘Progressive Conversations’ with Steelers

The four-time NFL MVP again is coy about his professional future.
Aug 25, 2025; Cleveland, Ohio, USA; A general view of Progressive Field in the seventh inning of a game between the Cleveland Guardians and the Tampa Bay Rays.

Ohio Gold Rush: Several Pro Teams Jockey for $400M in Funds

Nearly every Ohio pro team has applied for public aid for venue renovations.
exclusive

Brady-Fanatics Saudi Flag Football Event Likely Moving to U.S.

The Fanatics Flag Football Classic was set to be played in Riyadh.

Featured Today

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.

The Fan Who Is Forcing Fanatics to Listen

“I’m hoping that one meeting can lead to another meeting and another meeting.”
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.
February 13, 2026

Callaway Expects Tariff Costs to Reach $75 Million by End of 2026

The golf equipment manufacturer is being hit by tariffs.
February 19, 2026

Nike’s Relaunch of ACG Is Bid to Catch Up in Outdoor Boom

Nike’s sub-brand, which stands for All Conditions Gear, originally debuted in 1989.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 11, 2026

TaylorMade’s ‘Mud Ball’ Feud With Callaway Takes Twist Over Paint

The paint on TaylorMade’s new golf balls uses “microcoating” technology.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 3, 2026

Fanatics Says Only Problem With Super Bowl Merch Is There’s Not Enough

There is “overwhelming demand” for merch this year compared to prior years.
February 1, 2026

Super Bowl LX Get-In Prices Fall Nearly 30% Since Matchup Set

A push of newly available ticket inventory contributes to a market drop.
Jan 25, 2026; Minneapolis, Minnesota, USA; Minnesota Timberwolves forward Joan Beringer (19) wears Nike shoes in the fourth quarter of the game against the Golden State Warriors at Target Center.
January 27, 2026

Nike Cuts 775 More Jobs, Pointing to Rougher Road to Recovery

A new set of layoffs is extending a run of challenges for the company.