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Tuesday, September 16, 2025

Ohio State Coach: Buckeyes Need $13M to Compete

  • Ryan Day said Ohio State will struggle to compete with other programs that are paying players directly.
  • Schools and their athletic programs aren’t allowed to pay athletes directly, per NCAA rules.
Adam Cairns/USA TODAY NETWORK

Ohio State football coach Ryan Day believes it will take $13 million in collective endorsement deals to keep his championship-seeking roster intact, according to a report by Cleveland.com. 

Day said Ohio State — winner of eight national championships and 39 Big Ten titles — will struggle to compete with other major college football programs that are paying players directly following the start of the name, image, and likeness era in July 2021. 

Schools and their athletic programs aren’t allowed to pay athletes directly, per NCAA rules, but the rules aren’t being properly enforced, according to Ohio State athletic director Gene Smith.

  • Day predicts top-level quarterbacks will soon require $2 million in NIL earnings.
  • He also believes offensive tackles and defensive ends could make roughly $1 million.  

The Buckeyes ranked No. 1 in NIL compensation and in the number of athletes who have signed at least one NIL deal. 

Piece of the Pie 

Football and basketball players on scholarship at institutions in Power 5 conferences could pocket a minimum of $50,000 each year, according to Opendorse CEO Blake Lawrence. 

In May, the NCAA announced updated guidelines to its NIL rules that help hinder boosters from providing or even offering NIL deals to recruits.

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