• Loading stock data...
Monday, January 19, 2026

Paige Bueckers Cementing Superstar Status, Earning Potential

  • The reigning Player of the Year scored 15 of her game-high 27 points in the extra periods.
  • She has the highest earning potential per social media post ($62.9K) among all remaining March Madness athletes.
David Butler II-USA TODAY Sports/Design: John Regula

In the first multiple-overtime game ever in a women’s regional final, Paige Bueckers carried UConn to its record-extending 14th straight Final Four.

The reigning Player of the Year scored 15 of her game-high 27 points in the extra periods in UConn’s 91-87 double-OT win over NC State on Monday.

Per league rules, Bueckers will not be eligible for the WNBA Draft until 2023. But she’s already a superstar — and arguably the face of women’s college basketball — with the NIL success to prove it.

  • The 20-year-old became Gatorade’s first college athlete partner in November, and also has NIL deals with StockX and Cash App.
  • She has the highest earning potential per social media post ($62.9K) among all remaining March Madness athletes.
  • Last summer, the Wall Street Journal projected Bueckers could earn $1M per year.
  • Under the WNBA’s current rookie scale, she would be eligible for a three-year, $226,668 deal — with a $91,181 club option for a fourth year.

Of course, Geno Auriemma’s squad is bigger than one superstar: Guards Azzi Fudd and Christyn Williams combined for 40 points Monday, leading the offense before Bueckers’ late explosion.

UConn will need all their depth with trusted forward Dorka Juhasz (wrist) likely out for the rest of the tournament.

The Huskies are second favorites (+250) for a national title and will have to get past powerhouse Stanford (+350) on Friday, and then likely the championship favorite, South Carolina (-125).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 8, 2026; Glendale, AZ, USA; Miami Hurricanes quarterback Carson Beck (11) reacts against the Mississippi Rebels in the second half during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium

The Man Who Made Miami an NIL Juggernaut Is Back

Miami’s well-known NIL success was kick-started by a controversial businessman.
Jan 8, 2026; Glendale, AZ, USA; Detailed view of the jersey of Mississippi Rebels quarterback Trinidad Chambliss (6) against the Miami Hurricanes during the 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium

Ole Miss QB Trinidad Chambliss Sues NCAA to Stay in College

The Rebels star quarterback has taken his eligibility fight to court.
Nov 8, 2024; College Station, Texas, USA; A detailed view of an official game ball with the NCAA logo prior to the game between the Texas A&M Aggies and the East Texas A&M Lions at Reed Arena. The Aggies defeated the Lions 87-55.

‘Death, Taxes, and Chinese Basketball’: Wildest Texts in The NCAA Point-Shaving Indictment

The indictments reveal in extreme detail how the scheme was carried out.

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.

Featured Today

Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.

Mets Finally Land Big Free Agent After Several Near-Misses

Bo Bichette agreed to a three-year, $126 million contract. 
January 15, 2026

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.
Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros
January 15, 2026

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential showdown between the two stars could provide a viewership bounce.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Bryson DeChambeau
January 14, 2026

Bryson DeChambeau: Doing Only Majors and YouTube ‘Incredibly Viable’

DeChambeau says choosing YouTube over LIV or PGA Tour is “incredibly viable.”
Tiger Woods of Jupiter Links answers questions from the media after a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
January 14, 2026

Tiger Woods Defends Koepka’s Return: ‘A Win for Everyone’

Woods was influential in green-lighting Koepka’s coming back.
Aug 23, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC plays his shot from the fairway on the sixth hole during the semifinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.
January 13, 2026

PGA Players Support Koepka’s Return: ‘Great Move’

Top players are reacting to the major decision.
Jan 9, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against Milwaukee Bucks guard Kevin Porter Jr. (7) during the second half at Crypto.com Arena.
January 12, 2026

LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

Fanatics Collectibles, which owns Topps, is the NBA’s official trading card licensee.