Saturday, November 14, 2026

Alphabet Notches $75.3B Quarter, Eyes Fitness Play

  • Alphabet brought in $75.3 billion in fourth quarter 2021 revenue.
  • The company could soon integrate fitness wearables with Google TV.
Alphabet-Google
Google/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Google parent Alphabet ended 2021 on a high note, with $75.3 billion in fourth-quarter revenue, as it looks to challenge Apple in the fitness space.

The impressive sum represented a 32% year-over-year increase. The quarter capped a year that saw the tech giant’s revenue grow to $257.6 billion, up 41% from 2020.

  • Alphabet banked $20.6 billion in net income in Q4 and $76 billion on the year.
  • In December, Alphabet reached a deal with Disney to keep ESPN, ABC, and other Disney-owned channels on YouTube TV, after contentious negotiations between the two sides.
  • The company also announced a 20-for-one stock split, pending shareholder approval. 

Fitness Play Coming?

Google TV, a platform enabled on various smart TVs and other devices, could soon incorporate fitness capabilities that integrate with data from wearables, not unlike the pairing of Apple Watch and Apple Fitness+. 

Google touted 110 million active devices with Android TV, the platform underlying Google TV, as of last month.

The company is expected to launch its first in-house smartwatch with fitness tracking features later this year. 

Alphabet telegraphed its move into fitness-tracking wearables with the acquisition of Fitbit, completed in January 2021 for a reported $2.1 billion. The deal is being investigated by the U.S. Department of Justice and the Australian Competition and Consumer Commission over privacy issues.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Disney and YouTube TV Make a Deal

ESPN returns to the service in time for college football on Saturday.

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.

High-Stakes Media Blackout Fights a Football Season Tradition

The ongoing Fox–YouTube TV dispute marks an annual media tradition.

NFL Nears Deal for YouTube Game That Could Break Streaming Records

YouTube closing in on a deal to show a game from Brazil.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.

StubHub, Vivid Seats Give Dismal Earnings Reports

The ticket resellers have seen their share prices plummet.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
April 3, 2026

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.