• Loading stock data...
Tuesday, July 1, 2025

19 NFL Teams Submit Bids for Global Marketing Rights

  • More than half of NFL teams submit proposals for co-marketing pacts with international clubs.
  • Teams will find out in December who gets which markets.
Kirby Lee-USA TODAY Sports/Design: Alex Brooks

NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets last month, and 19 of the 32 teams have submitted a total of 28 bids, per Sports Business Journal.

Previously, global rights were centrally controlled by the NFL. Teams will find out in December who gets which markets.

Mexico received the largest number of bids, followed by the U.K. and Germany, which is slated to host an NFL regular-season game in the next couple of years. The NFL says there will eventually be at least four international games every season.

Canada, Brazil, Australia, China, and an undisclosed European country are also sought after in teams’ proposals.

  • Brazil has the most international NFL fans at 63.7 million.
  • Mexico follows with 48.5 million.
  • Germany comes in third with 19.2 million.

The league counts 190 million U.S. fans, but the NFL’s chief strategy officer Chris Halpin told The Athletic “our next 50 million fans will come from these international markets.”

The Denver Broncos have expressed interest in Mexico, the site of their second-largest fan base, and the Kansas City Chiefs have eyes on an alliance with an overseas soccer club.

Five-year terms for the marketing licenses will start Jan. 1.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

ESPN, Fox Reluctant to Share Talent With Netflix for Christmas NFL Games

ESPN talents who worked last year’s games include Laura Rutledge and Mina Kimes.

$600M for Browns Stadium Sparks Cleveland Backlash, Possible Lawsuit

The awarding of public funds draws criticism and could bring a lawsuit.
Jun 10, 2025; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) drops back to pass during minicamp at their South Side facility.
opinion

Steelers Win-Now Mode Is Good News for NFL Media Partners

The conservative “Steeler Way” has finally adapted—and media partners are happy.
Jun 10, 2025; Houston, TX, USA; Houston Texans wide receiver Jayden Higgins (81) participates in a drill during an NFL football minicamp at NRG Stadium.

30 of 32 NFL Second-Round Draft Picks Remain Unsigned

Some rookie training camps start in under two weeks.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’