• Loading stock data...
Tuesday, November 26, 2024
    More
    Media

    MLB TV Off to Record Start

    • Baseball is back and the league’s streaming service, MLB TV, has knocked it out of the park.
    • More than 1.34 billion minutes of live games have been watched on the platform.
    By
    Apr 20, 2021 | 04:15 pm
    UPDATED Feb 18, 2023 | 01:50 pm
    Major League Baseball TV start season fast in 2021.
    Brad Penner-USA TODAY Sports/Design: Alex Brooks

    Major League Baseball is back in full swing — and its official streaming service MLB TV is knocking it out of the park. 

    Thanks to a season start with lots of no-hitters and games that feel like October, MLB TV is experiencing significant audience growth. 

    More than 1.34 billion minutes of live games were watched on MLB TV from Opening Day through April 18, a 12% uptick from the same period last season and 43% compared to 2019, according to Major League Baseball.

    Total games watched on MLB TV is up 22% compared to last season and 35% compared to 2019.

    An extra-innings game between the Blue Jays and Yankees on Opening Day ended up being the most-watched game in MLB TV history. 

    ESPN is also reaping the benefits. Through the first two weeks of the season, the network’s weekly “Sunday Night Baseball” broadcast experienced a 33% increase in viewership compared to the 2020 full-season average. 

    Perhaps best of all? Fans are back in the stands. 

    Through the first three weekends, more than 2.2 million fans made a trip to the ballpark.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Rays Facing Schedule Shake-Up, Outdoor Adjustments, Political Drama
    The schedule shifts look to address the vagaries of Florida’s summer weather.
    by

    Rays $1.3B Ballpark Plans Stalled by Bond Delays, Hurricane Fallout
    St. Petersburg officials vote to delay bonds for a new ballpark.
    by

    Roki Sasaki Pursuit Could Lead to Chaos in 2025 International Class
    Big league clubs may redirect bonus pool money to chase the Japanese phenom.
    Oct 16, 2024; New York City, New York, USA; MLB Commissioner Rob Manfred before game three of the NLCS for the 2024 MLB playoffs at Citi Field.
    by

    Manfred Urges Patience on Rays Ballpark, Eyes MLB Media Shift
    The commissioner also sees a new era emerging in the sport’s local media landscape.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    The Billionaire Who Flipped a Star Quarterback

    0:00

    Featured Today
    by

    Can an Elite Women’s Soccer School Survive the New College Sports Moneyball?
    Santa Clara faces an uphill battle in the new college sports landscape.
    Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:
    November 22, 2024

    The Washington Spirit’s Business Makeover Carried Them to the Finals
    The team’s return to the NWSL championship looks a lot different from 2021.
    Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
    November 21, 2024

    F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..
    Stakes are high as F1 gears up for a successful second act.
    Classic Football Shirts New York Pop-Up
    November 18, 2024

    Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...
    The money-making shirts are at the prime intersection of memorabilia and fashion.

    More in Media
    by

    Lions Could Turn Tables by Eclipsing Cowboys Ratings on Thanksgiving
    The Cowboys and Lions play again on Thanksgiving—in very different positions.
    November 23, 2024

    Reader Mailbag: Why Are NBA Ratings Down to Start the Season?
    NBA viewership is down 28% on ESPN through the first four weeks.
    Oct 24, 2024; Inglewood, California, USA; Thursday Night Football broadcasters Clarissa Thompson, Tony Gonzalez, Ryan Fitzpatrick, Andrew Whitworth and Richard Sherman at SoFi Stadium.
    November 25, 2024

    Amazon Finds NFL Silver Linings Despite Missing Out on Thanksgiving
    The streamer is drawing its best NFL ratings yet.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    November 22, 2024

    DirecTV-Dish Deal Is Dead, Spelling More Trouble for Pay TV
    Bondholder objections undo an agreement to create the largest U.S. pay-TV distributor.
    A photo of Around the Horn's set
    November 21, 2024

    ‘Around the Horn’ to End 23-Year ESPN Run in 2025
    ESPN had reportedly been thinking of canceling the show since the summer.
    November 21, 2024

    NBA Legend Hubie Brown Stepping Away From ESPN at 91
    Brown has been associated with the league for over 50 years.
    Nov 19, 2024; Boston, Massachusetts, USA; The Boston Celtics and Cleveland Cavaliers play during the second half at TD Garden.
    November 20, 2024

    Cavs vs. Celtics Draws Big TV Numbers in NBA Cup Showdown
    The game averaged 1.94 million viewers and peaked at 2.7 million.