Friday, April 10, 2026

BMW Scales Back Motorsports, Amplifies EV

  • BMW is back on the road for the Mobil 1 Twelve Hours of Sebring.
  • The car manufacturer is also making strides with electric vehicles.
BMW Motorsports/Design: Alex Brooks

Led by three-time IndyCar champion Bobby Rahal, BMW Team RLL got back on the road over the weekend. 

The Twelve Hours of Sebring is part of the WeatherTech SportsCar Championship series and the second major endurance race of the 2021 season. The team last raced the Tour of Sebring in November after the race’s traditional March date was delayed due to the pandemic.

Despite Team RLL’s participation, BMW announced ahead of the race that it will limit its involvement in motorsports this year. The company will only be involved in four of the 13 scheduled SportsCar Championship series events. 

The decision comes as BMW focuses on electric vehicles. “We are intent on ensuring that the ‘greenest’ electric car on the market is made by BMW,” CEO Oliver Zipse said in a statement. The company expects half of its sales to come from electric vehicles by 2030. 

BMW recorded a pre-tax profit of $5.6 billion in the final six months of 2020 compared to $5.1 billion during the same period in 2019. Q4 specifically saw pre-tax profit reach $2.7 billion compared to $2.4 billion a year earlier.

BMW could have 2 million electric vehicles in circulation by 2025 and 10 million by 2030. It’s set to unveil its first all-electric sedan, the i4, later this year and hopes to have 25 electric cars in its lineup by mid-decade.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive

Vrabel-Russini Photos Were Shopped to Multiple Outlets

The New York Post published the now-viral photos on Tuesday.

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion

Why Prime Video Was Wise to Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.