Friday, November 13, 2026

AT&T Sells 30% of Video Biz, NFL Package Included

  • The telecom conglomerate agreed to sell a stake of its pay-TV unit.
  • Private equity firm TPG will pay $1.8 billion for a 30% stake.
Photo: Matthew Emmons-USA TODAY/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

AT&T agreed to sell a stake of its pay-TV unit to private equity firm TPG, per The Wall Street Journal. TPG is paying $1.8 billion in cash for a 30% stake.

The deal will merge DirecTV and AT&T TV services into one entity that TPG and AT&T jointly operate. The new company is valued at $16.25 billion with around $6.4 million in debt.

In 2015, AT&T acquired DirecTV for $48.5 billion, but cord-cutting caused the value of the satellite-based service to plummet, forcing the company to pivot its business strategy.

DirecTV’s NFL Sunday Ticket has been integral in that fall from grace, racking up $2.5 billion in losses.

The service has around 2 million subscribers but has lost significant momentum since its launch in 1994. With packages costing up to $399, the service has lost buy-in from fans who can find more affordable viewing options.

AT&T is near the end of an eight-year, $12 billion exclusive rights package for Sunday Ticket that expires in 2022 along with other NFL TV deals. There is no clear indication on whether AT&T will extend the partnership.

Disney and the NFL reportedly reached a media rights agreement today that will keep “Monday Night Football” on ESPN and bring the Super Bowl to ABC for the first time in over 15 years.

“We don’t negotiate through the media,” an NFL spokesperson told Variety.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports World Swoops In on Sam Hartman’s ‘Bachelor’ Season

The Commanders’ practice squad quarterback will star in the show’s 30th season.
Exclusive

Dianna Russini Will Seek Credential for Super Bowl Radio Row

Some NFL teams cite her association with BetUS as an issue.

Bears Stadium Saga Draws Flurry of Unsolicited Bids

Local developers are touting a previously rejected stadium site.

NFL Viewership Climbs As ESPN, Amazon Deliver Double-Digit Gains

ESPN and Amazon have generated significant audience increases.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Exclusive

SportsGrid Up for Sale Amid Revenue Slide

Bankers have been pitching suitors since this summer.
October 8, 2026

Filing Details Jeanie Buss’s Side Deal to Remain Lakers Governor

Jeanie Buss was granted five years as team governor.
UFL co-owner Mike Repole speaks to the crowd as the UFL franchise Louisville Kings are introduced at Lynn Family Stadium. Wednesday, October 8, 2025
October 9, 2026

Mike Repole Invests in Kentucky Derby Owner Amid Push for Change

The billionaire has amassed a 1.5% stake in Churchill Downs.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.
October 6, 2026

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive
September 24, 2026

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.