MLB to Invest in Hyperice as Part of Multi-Year Partnership

Recovery tech company Hyperice has yet another deal with a sports league. The company has a multi-year partnership with MLB that will include a future investment by the organization, it announced. 

Hyperice’s products are now available in the dugout and bullpen for players’ use during games.

In addition to the league’s investment, San Diego Padres star Fernando Tatís Jr. is joining the company as an investor and ambassador — the first MLB player to do so. Tatís has used Hyperice’s products since joining the league in 2018, according to the announcement.

Additional athlete investors in Hyperice include Patrick Mahomes, Anthony Davis, Russell Westbrook, Christian McCaffrey, Naomi Osaka, Rickie Fowler, Trae Young, DeAndre Jordan, Jarvis Landry, Ja Morant, Chris Paul, Doc Rivers, Ben Simmons, Seth Curry, Kelly Slater and J.J. Watt.

“Hyperice is one of the most innovative companies in sports today and many baseball players already use their products, making them an ideal strategic partner,” MLB Chief Revenue Officer Noah Garden said.

Hyperice, maker of the percussive massage gun Hypervolt, has made a major push into the sports space over the last few months. On July 30, the company announced a multi-year deal with the NBA that gets its products under every player’s seat on the bench and bars other recovery devices from being used on the bench during games. 

On Sept. 20, Hyperice became the official recovery technology partner of UFC and brought on Amanda Nunes as an ambassador. Four days later, the company partnered with the National Women’s Hockey League. On Oct. 6, Hyperice was named the official recovery technology partner of the English Premier League’s Tottenham Hotspur, giving players sideline access to the company’s products. 

“This multi-year partnership with MLB represents our collective commitment and vision to prioritize player health and optimize performance league-wide,” Hyperice CEO Jim Huether said. “Together, we plan to elevate the in-game experience for future generations of baseball.”

After a funding round of about $48 million announced on Oct. 8, Hyperice is valued at around $700 million. [Editor’s note: SC.Holdings, which participated in Hyperice’s last funding round, is an investor in Front Office Sports.]