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Tuesday, May 7, 2024

Fundamentals: TBT Founder/CEO Jon Mugar

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry.

Today’s episode featured Jon Mugar, the founder and CEO of The Basketball Tournament — commonly known as TBT. Jon provided a live tour and inside look at TBT’s “bubble” setup as they prepare for their quarantined tournament beginning on July 4th in Columbus, Ohio.

**The live tour begins at about the 8:40 mark of the episode**

Upcoming Episodes…
Thurs July 2: Rachel Jacobson — President, Drone Racing League
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Tues July 7: Patrick Mouratoglou — Pro Tennis Coach
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Thurs July 9: Missy Franklin — Olympic Gold Medalist Swimmer
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What to Read

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The winner-take-all, 7v7 tournament will start in June 2023.

Jimmer Fredette Headlines Stacked TBT Summer Competition

The BYU legend and NBA journeyman can share a $1 million prize if his team conquers a 64-team bracket featuring 71 former NBA players.

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Varsity Partners Steps Up the Sponsorship Game with TBT Teams

TBT has thrived on innovation and forward thinking through its seven year existence —including being the first indoor U.S. sporting event to return to action during the pandemic with a 24 team bubble in Columbus,Ohio —brand sponsorships for teams was the next opportunity for growth.
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