Thursday, June 25, 2026

Wasserman Agency Buyers Narrow as PE Conflicts Sideline Major Firms

The Team, formerly Wasserman Group, has been for sale since February.

Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
Imagn Images

The list of suitors for Casey Wasserman’s sports and entertainment agency has narrowed further, with TA Associates exiting the process and two former Endeavor executives still weighing whether to join a bid—potentially in partnership with private-equity backers.

The Team, formerly Wasserman Group, has been for sale since February, a process triggered by reputational fallout tied to the founder’s past interactions with Jeffrey Epstein and Ghislaine Maxwell after previously undisclosed email exchanges from 2003 between Wasserman and Maxwell surfaced publicly. Several high-profile clients, including singer Chappell Roan and retired soccer star Abby Wambach, subsequently ended their relationships with the firm.

Despite the backdrop, operations inside the agency have continued largely uninterrupted. The firm still represents thousands of athletes and entertainers, including NFL players Maxx Crosby and Geno Smith, NBA forward Klay Thompson, and WNBA star Paige Bueckers. Earlier this week, the firm acquired Provisions Golf, the longtime agency of golf influencers Grant Horvat and brothers Wesley and George Bryan.

Behind the scenes, the sale process—run by Moelis & Co.—has steadily tightened. What initially drew interest from more than 100 parties has narrowed to roughly half a dozen remaining suitors, according to sources familiar with the matter.

Conflict of Interest

When the process began, many private-equity firms quickly encountered a structural constraint: firms that own—or want to own—stakes in professional sports teams can face conflicts of interest when also owning agencies that represent players in those leagues. That dynamic effectively sidelined firms such as KKR, Apollo, and Silver Lake.

“That wipes out a lot of players,” one source says.

TA Associates, which had been among those vying for the agency, is no longer pursuing a bid, a source familiar with the matter tells FOS.

Patrick Whitesell and Jason Lublin of Win Sports Group, who have been believed to be in the running since early in the sale process, are being pursued by potential private-equity bidders about teaming up on a bid. There is ongoing dialogue between the duo and PE firms, but they have not made any decision on whether they want to continue to participate in the process, and if they do, with whom they would partner, sources tell FOS.

Whitesell and Lublin previously helped build Endeavor, the powerhouse sports company that does business in events, content production, technology, and athlete representation, and is also the leading shareholder of TKO Group Holdings, the parent company of UFC, WWE, and more. Whitesell left Endeavor last year and formed two independent companies: talent agency Win Sports Group and investment firm WTSL, which is backed by Silver Lake. Lublin left Endeavor not long after to join Whitesell in his new business.

Those still considered to be in play include PE firm Permira, United Talent Agency, which is backed by EQT, and Excel Sports Management, which in November was purchased by a unit of Goldman Sachs. Providence Equity Partners, which reportedly owns a roughly 60% stake in The Team, is keeping its options open and could choose to sell or roll over its equity depending on what agreement is ultimately reached, sources say. Representatives for Permira and Goldman Sachs declined to comment, while representatives for UTA and Providence did not immediately respond to requests for comment.

Bids for The Team have reached $3 billion or higher, and contrary to some media speculation, the company wants to do one deal; it has no interest in selling only parts of the company, sources tell FOS

Interested buyers still moving forward will soon receive additional access to financial information as the process advances, though timing for the next bidding phase remains unclear.

A representative for Moelis declined to comment. A representative for The Team did not immediately respond to a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big3

Why Big3 Is Going Public as Ice Cube Laments NBA Constraints

“In my vision, we’re here 100 years, not just nine,” Ice Cube tells FOS.
Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

Kalshi’s Tarek Mansour Talks Giannis, Don Jr., Supreme Court

The Kalshi cofounder discussed critics, CFTC rulemaking, and more.
Gareth Bale
Exclusive

Gareth Bale Launches Sports Fund, Still Eyeing Cardiff Bid

“It’s about being patient, finding the right club, and the right path for us to take.”
podcast thumbnail mobile
Front Office Sports Today

6/24/26 – NBA Draft Recap, NFL Rejects Sorsby, PGA Tour Restructures, NHL Eyes Texas Expansion

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.