Monday, July 27, 2026

WNBA Hits 3M Attendance Milestone in Season’s Final Week

The WNBA is also likely to break its average attendance record for the season. 

The Indianapolis Star

With less than a week left in the WNBA season, the league hit another growth milestone.

The WNBA eclipsed 3 million total attendees for its regular-season games Sunday, three weeks after breaking its regular-season attendance record of 2.36 million set in 2002, according to data from Across the Timeline. 

The league benefited from its longest regular season ever, stretching out the season to 44 games per team—the maximum number of games allowed under the current CBA. However, the 2025 average attendance (10,954 attendees) is still the most for a season, and will likely break the previous record set in 1998 of 10,868 attendees.

The WNBA will need to average 8,511 attendees for the remaining 10 games to break the average attendance record. Only three teams averaged fewer than 8,000 fans at their home games this season—and the two lowest teams (Washington Mystics, Atlanta Dream) already hosted their home finales.

The Indiana Fever and Golden State Valkyries are the biggest drivers of attendance growth. 

The Fever led the league in total attendance, drawing nearly 700,000 fans when combining home and road contests—100,000 more than any other team. This was driven by about half the league moving home games against Indiana to larger arenas to accommodate fans driven by interest in Caitlin Clark.

Unfortunately, Clark was able to play in only 13 total games this year, with five coming on the road. Three of those road games were moved to bigger arenas, including on July 15 in Boston against the Connecticut Sun. Clark suffered a right groin injury in the fourth quarter, and it would ultimately be her final contest of the 2025 season.

On the other hand, Golden State set the standard for expansion teams with its home court attendance. The Valkyries announced Saturday that they sold out all 22 home games at the Chase Center this season. They also set the WNBA record for total (397,408) and average (18,064) home attendance.

Golden State also clinched a playoff berth, becoming the first expansion team in league history to qualify for the postseason. However, the team may not get to host a playoff game at the Chase Center. Its first-round home game will be moved to the SAP Center in San Jose due to a schedule conflict.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Packers Say Other NFL Teams Have An ‘ATM Machine’ They Lack

The NFL team reiterates it will not sell the Lambeau Field naming rights.

Gianni Infantino Lashes Out at World Cup Critics

The FIFA president ripped the media in an Instagram post.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots wide receiver Stefon Diggs (8) during halftime against the Seattle Seahawks in Super Bowl LX at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

Big Names Remain Unsigned as NFL Training Camps Open

Stefon Diggs and Tyreek Hill are two receivers still available.
podcast thumbnail mobile
Front Office Sports Today

7/27/26 – LeBron’s 76ers Decision, WNBA Officiating Overhaul, Michigan AD Buyout

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

LeBron’s Decision Leaves Three Big Questions for the NBA

James’s decision allows free agency to finish.
July 26, 2026

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.
July 26, 2026

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 25, 2026

Engelbert Dodges Question on Her Future as Commissioner

The WNBA commissioner has been under pressure over multiple perceived scandals.
July 24, 2026

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.
July 24, 2026

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.