• Loading stock data...
Thursday, January 8, 2026

Luka Dončić’s Dallas Homecoming Could Deliver NBA Ratings High

Luka Dončić makes his highly anticipated return to Dallas on Wednesday for the first time since he was traded to the Lakers in February.

Gary A. Vasquez-Imagn Images

There are only five days left in the NBA’s regular season, but perhaps its most anticipated game is set for Wednesday night.

Luka Dončić will return to Dallas for the first time since the Mavericks traded him to the Lakers on Feb. 1 in one of the most shocking trades in history. The game will air on ESPN at 7:30 p.m. ET and is expected to be one of the most-watched non-Christmas Day games of this season.

The two teams faced off Feb. 25, though the game was in Los Angeles and the Mavericks did not have Anthony Davis, the key piece they received in return for Dončić, who was out with a calf injury. Davis is listed as probable for Wednesday’s game.

That February showdown still drew 2.5 million viewers on TNT, the most-watched game of the season that aired exclusively on cable. Dončić’s debut with the Lakers against the Jazz on Feb. 10 drew 2.01 million viewers on ESPN, which is also one of the year’s most-watched games on cable.

NBA viewership numbers for the season are down 2% compared to last year, a vast improvement over the double-digit declines from the first two months of the year. But as fans continue to cut the cord, cable-exclusive games are driving the ratings decline.

Games on all ESPN platforms—including ABC—are averaging 1.72 million viewers, which is even with last year. But ESPN-exclusive games average 1.31 million, down 8%, according to Nielsen. TNT games were down 11% as of late February.

Dallas Acknowledges Dončić

Most Mavericks fans have been outraged with the franchise since the trade. Fans have held protests outside the American Airlines Center, and some have even been ejected from the arena for criticizing general manager Nico Harrison.

The Mavericks are acknowledging the 26-year-old’s contributions to Dallas—which includes making the NBA Finals last season—during his return. The Mavericks are giving away T-shirts to every fan that read, “Hvala za vse” (“Thanks for everything”) in Slovenian.

The team is also prepared to air a tribute video for Dončić, according to ESPN senior NBA insider Shams Charania. Protests outside the arena are expected to be significant.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trae Young Shipped to D.C. in NBA Season’s First Blockbuster 

Young has a player option for next season worth $49 million. 

TGL Ratings Hold Steady Despite ESPN Schedule Shift

The season opener had an audience of 646,000 viewers on ABC.
Dec 11, 2017; Orlando, FL, USA; New York Yankees outfielder Giancarlo Stanton (27) talks with Yes Network during the winter meetings at Walt Disney World Swan and Dolphin Resort.
exclusive

Yankees RSN and Comcast Reach Deal, Preserving Local Access

After nearly a year of acrimony, a new agreement is quietly struck.
Napheesa Collier
exclusive

WNBA Hasn’t Countered Players’ Latest Offer As Deadline Closes In

The deadline for the sides to reach a labor deal is Friday.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Christian Pulisic

FIFA’s $60 World Cup Tickets Come With a Major Catch

Only members of American Outlaws, Barra 76, and Sammers are eligible.
Jan 2, 2026; Washington, District of Columbia, USA; Washington Wizards center Alex Sarr (20) and Washington Wizards guard CJ McCollum (3) celebrate during the first half against the Brooklyn Nets at Capital One Arena.
January 7, 2026

Winning Gets in the Way of Wizards, Nets Tank Jobs

The NBA recently floated rule changes to curb tanking.
January 7, 2026

PGA of America CEO Derek Sprague Quits After Just a Year

Sprague cited the need to help support his family in New York.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 2, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) reacts after scoring against the New York Knicks during the second half at the TD Garden.
January 6, 2026

Celtics Contending Again Despite Cutting $300M in Projected Salary

Jayson Tatum has not been ruled out for the 2025–26 season.
Jan 26, 2025; Melbourne, Victoria, Australia; Jannik Sinner of Italy and Alexander Zverev of Germany share a moment during the prize presentation of the men's single final at the 2025 Australian Open at Melbourne Park.
January 6, 2026

Australian Open Announces Record Purse Following PTPA Settlement

The purse is up 16% compared to last year.
January 6, 2026

Tiger, Rory Bring Indoor Team Golf to Women’s Game With WTGL

TGL is the indoor team golf league cofounded by Tiger Woods and Rory McIlroy.
Oct 31, 2025; Avondale, Arizona, USA; NASCAR commissioner Steve Phelps walks off the stage following the state of the sport press conference in the media center at Phoenix Raceway.
January 6, 2026

NASCAR Commissioner Quits After Ugly Lawsuit Settled

Text messages showed that Phelps called Richard Childress a “stupid redneck.”