• Loading stock data...
Thursday, March 13, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

CBS Sports at Stake As Paramount Acquisition Gets Contentious

Two weeks ago, Paramount said its proposed $8 billion merger with Skydance was on track and set to close by late June. There is now late-arriving drama in that intended timetable.

Ron Chenoy-Imagn Images

There is new drama in the proposed $8 billion Skydance-Paramount merger as Skydance seeks to thwart a rival, late-arriving bid for the CBS Sports parent. 

Skydance—which has attempted to acquire the CBS Sports parent since last summer and said two weeks ago that it intends to close the deal by late June—told the Federal Communications Commission that a new, $13.8 billion bid for Paramount from a consortium called Project Rise Partners is “a transparent attempt to delay the commission’s approval of” the Skydance deal. 

Additionally, Skydance said Project Rise failed to produce a bid for Paramount during a prior, 45-day “go-shop” period specifically created to invite other offers.

“Project Rise is seeking to hijack this commission proceeding to buy time for litigation to proceed in the Delaware Court of Chancery, in an effort to force Paramount’s board to consider Project Rise’s belated—and unserious—bid to acquire the company,” Skydance attorneys wrote in a letter to the FCC. “But its objections here are as untimely as its bid, and it plainly lacks standing to object to the proposed transaction.”

Among the other claims in the Skydance letter were that many of Project Rise’s listed backers were entirely misrepresented.

“Project Rise’s alleged financing sources … are split between entities that are plainly incapable of funding a transaction of this size, on the one hand, and well-known investors who apparently were listed without their permission on the other,” Skydance’s letter continues. 

Project Rise said in a statement that “the attack by Skydance is outrageous and an effort to deflect from the real issue here: Project Rise Partners’ offer is superior to Skydance’s and would greatly benefit shareholders.”

Bigger Picture

The ongoing situation injects a significant new wrinkle in the pending Skydance-Paramount deal, which is aimed in part at providing a much more solid foundation for the company in a rapidly changing media industry. 

Paramount continues to amass streaming subscribers, and CBS Sports broadcasts, particularly of the NFL and March Madness, are a critical element of its entire operations. The company, however, missed analysts’ projections for both revenue and earnings in its most recent quarter. Like each of its main competitors, Paramount faces large-scale challenges surrounding an accelerating decline of the linear TV business. 

CBS News has separately been in the midst of a large-scale legal battle with President Donald Trump—a situation that could complicate the final deal stages considerably. If the pact is completed, though, a larger and stronger Paramount will likely be more of a force in the sports rights market. 

Skydance’s backers include the billionaire Ellison family and RedBird Capital Partners.

Editors’ note: RedBird IMI, of which RedBird Capital Partners is a joint venture partner, is the majority owner of Front Office Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Fever guard Caitlin Clark (22) rushes up the court against Atlanta Dream guard Allisha Gray (15) on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Atlanta Dream, 83-80.

Fever-Dream Scheduling Conflict: High School Graduations

The Dream got roasted on social media for citing a “scheduling conflict.”
Shaka Smart
exclusive

Shaka Smart Is Telling Players They Don’t Need Agents at Marquette

Smart’s best player lists his coach as his agent.
Mar 13, 2025; Charlotte, NC, USA; Duke Blue Devils forward Cooper Flagg (2) is injured in the first half at Spectrum Center.

Duke Star Cooper Flagg Out for ACC Tournament With Ankle Injury

Flagg is the presumptive top pick in this summer’s NBA draft.

Rays Abandon $1.3B Stadium Plan, Leaving Their Future in Doubt

The MLB club’s days in the Tampa area could now be numbered.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.
Behind the scenes with NBC's TODAY show at the 2024 Paris Olympics.

NBC, Olympics Reach $3 Billion Rights Extension

The Olympics will remain on NBC through at least 2036.
March 12, 2025

As Ovechkin Closes on Gretzky, Caps Secure Local Broadcast Access

The NHL team will have local productions of four exclusive national games.
March 13, 2025

Sports Rebundling Continues As DirecTV, Roku Bet on Live Rights

DirecTV and Roku lean further in to sports to attract viewers.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 12, 2025

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Three of the four elevated tournaments have made viewership gains.
Mar 8, 2025; Boston, Massachusetts, USA; Los Angeles Lakers forward LeBron James (23) controls the ball against Boston Celtics forward Jayson Tatum (0) during the fourth quarter at the TD Garden.
March 11, 2025

Celtics-Lakers Draws Record Ratings, NBA Nearly Even With Last Year

The game peaked at 5.34 million viewers.
March 10, 2025

ESPN Sets Women’s Hoops Ratings Record—Without Caitlin Clark

ESPN didn’t air Iowa games during last year’s regular season.
March 10, 2025

ESPN’s UFC Streaming Woes Arrive at a Pivotal Moment in Rights Talks

The network’s exclusive negotiating window expires on April 15.