Kelce Brothers Seek $100 Million for Weekly Podcast

The Kelce brothers are trying to turn brotherly love into a nine-figure check. 

The longtime NFL veterans are “seeking a deal in the $100 million range and have had discussions with Wondery,” according to The Wall Street Journal. The show is currently distributed and produced by Wave Sports + Entertainment, which produces shows from hosts including Bomani Jones and Paul George.

It’s not clear how long any deal would cover with Wondery, Amazon’s podcast arm, but it would be an enormous amount for a show that publishes weekly. The show launched in 2022 and involves the brothers discussing NFL rumors, their personal lives, and each other’s games from the previous week. The podcast is the fourth-largest in the country, according to Edison Podcast Metrics. Jason Kelce retired from the Eagles this past season and landed an analyst gig with ESPN. 

Travis Kelce’s profile has risen in recent years, and not necessarily because of the three Super Bowls he’s helped the Chiefs win while being Patrick Mahomes’s favorite target. He’s more famously known as Taylor Swift’s current boyfriend, which has increased his jersey sales and brand recognition.