Wednesday, October 7, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBA Media Rights Likely Headed for Open Market Next Week

  • Apple, Amazon and Netflix are just a few of the streamers who have expressed interest in getting part of the NBA’s media rights deal.
  • League could negotiate with WNBA, or see them seek their own path.
Michael McLoone-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NBA is expected to let the exclusivity window with media partners Disney and Warner Brothers Discovery close Monday “without a new deal” as the league seeks a new one, according to CNBC. 

The move makes sense as the league hopes to increase the $24 billion from its last media deal in an open-market bidding war.  The league will have no shortage of interest. Apple, NBC, YouTube TV, Amazon and Netflix are just some of the companies that are reportedly interested in getting in on the league’s new media rights deal, which would start for the 2025-26 season. NBC previously had the NBA’s rights from 1990 to 2002. 

The league could be seeking a whopping $50 to $75 billion in this deal, Front Office Sports reported in late 2022.

While negotiations with Disney, which owns ESPN, and Warner Brothers Discovery, owner of Turner Broadcasting, will continue, the league is looking to add at least one new partner to serve as the league’s primary streamer, according to CNBC. 

The WNBA is also looking for a new media rights deal and hopes to double its own revenues of $60 million in its next package. That deal expires in October 2025. NBA commissioner Adam Silver has said it makes sense for both leagues to go to the table together, but Front Office Sports has previously reported that the WNBA could break off and get its own deal. Speaking to reporters on Monday at the draft, WNBA commissioner Cathy Engelbert didn’t dismiss the idea to negotiate alone. 

“Where it makes sense to go together, we will,” Engelbert says. “Where it makes sense not to, we’ll evaluate that and work with Adam and his team on that.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Charles Barkley Shaquille O'Neal
First at FOS

Shaquille O’Neal on Charles Barkley Retiring: ‘I Don’t Believe That’

Barkley has walked back retirement plans before, most recently in 2024.

LSU Still Lists Just Four Players on Eve of First Exhibition Game

LSU still doesn’t list enough players to fill out a starting five.

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.
Oct 4, 2026; Paradise, Nevada, USA; Kansas City Chiefs running back Kenneth Walker III (9) runs for seventy-six yards against Las Vegas Raiders cornerback Taron Johnson (3) and safety Jeremy Chinn (11) during the fourth quarter at Allegiant Stadium.

Combined Sports Assets Give Skydance Leverage With NFL

The company’s co-CEOs spent Day 1 meeting with employees and press.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive
September 24, 2026

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.