People watch the League of Legends 2017 World Championships Grand Final esports match between Samsung Galaxy and SK Telecom T1 at the Beijing National Stadium in Beijing, China, November 4, 2017. Picture taken November 4, 2017. REUTERS/Thomas Peter TPX IMAGES OF THE DAY – RC1CAEE1C340
With the esports industry expected to bring in over $1.5 billion dollars in revenue by 2020 according to newzoo, it’s no wonder why everyone wants to get in on the action.
The latest company to do so is multimedia news provider Reuters, who have launched a new wire service devoted to coverage of esports. The Reuters Esports Wire will feature global coverage of the competitive gaming industry, including breaking news, player acquisitions, sponsorship deals and coverage of the largest esports tournaments.
The Reuters Esports Wire is targeted towards a younger demographic and is designed to be consumed easily across any of Reuters platforms. Working with Field Level Media, Reuters will provide unique, in-depth coverage of the industry.
”Esports has grown increasingly popular around the world and demand for coverage of the sport has never been stronger,” said Josh Duboff, Reuters Senior Product Manager, Sports & Entertainment Verticals. “This offers us a unique opportunity to be at the forefront of offering coverage of the sport to global media customers as they see a rising interest in the competitive gaming industry from their audiences.”
As advertisers jump on board, and esports continues to become less taboo for the average fan, expect to see revenue and conversation around the industry to continue to grow.
This piece has been presented to you by SMU’s Master of Science in Sport Management.
