What to Read
by Eric Fisher
Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger
During a historic wave of development, drawings wield more power than ever.
Hall of Fame Pitcher Randy Johnson’s Wild Second Act
Randy Johnson on facing Hall of Fame hitters and migrating wildebeests.
More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting
Whether making or missing out on millions, more prospects are staying home.
First Round of 2024 NFL Draft Averages 12.1M Viewers
The NFL and TV partners know quarterback-driven NFL drafts spell TV ratings gold.
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Everything You Need To Know About the Legal Attempts To Kill the ACC
Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024
A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win
With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024
Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?
A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
April 6, 2024
How Two College Seniors Helped DJ Burns Cash In on a Final Four Run
Two college seniors are facilitating deals for NC State’s big man.
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The Most Advanced Tech at the Women’s World Cup Might Surprise You
This year’s OCEAUNZ introduces connected ball technology to the women’s game.
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Creating Fan-Centric Content With AI
WSC’s highlight automation improved the speed of ESPN’s content creation.
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Rewriting the Sports Media Playbook
WSC’s highlight automation improved Clemson’s content strategy and overall growth.
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Rapid Returns: How Technology Is Getting You Back to Your Seat
How Oracle’s POS technology is helping fans get back to their seats faster.
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Re-Imagining Storytelling With AI
Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
December 4, 2022
Audi Gears Up for F1 with Major New Facility
Audi is building a 10,000 square-foot building to support its F1 efforts.
November 22, 2022
Meta’s Plans for VR Fitness Could Hit Snag
A government agency is looking to block an acquisition by Meta.
November 15, 2022
Nike Jumps Further into Metaverse With Virtual Sneaker Platform
The world’s largest sportswear company is taking its talents to the metaverse.