• Loading stock data...
Thursday, September 18, 2025

New Tiger and TaylorMade Brand in Works? Trademark Filings Offer Hint

  • New trademark filings hint at a new brand involving TaylorMade and Tiger Woods.
  • Woods uses the company’s golf clubs during competition.
Reinhold Matay-USA TODAY Sports

Tiger Woods promised that “another chapter” is coming in the wake of his split from Nike, after earning an estimated $500 million from the brand over the past 27 years. Now, clues appear to be emerging about what’s next for the 15-time major champion.

Recently uncovered trademark filings from TaylorMade Lifestyle Ventures LLC hint at a potential new brand involving Woods and the golf equipment manufacturer that already supplies most of his clubs. Applications with the United States Patent and Trademark Office show that TaylorMade is seeking to trademark the term “SUNDAY RED” and an image of a tiger. The applications seek to use the new marks on everything from clothes and sunglasses to golf bags and cell phone cases.

Woods, who notably wears red and black during the final rounds of golf tournaments, uses a Scotty Cameron putter but fills the rest of his bag with TaylorMade clubs. He plays a Bridgestone ball and has worn FootJoy shoes in recent years. Nike stopped making golf clubs and balls in 2016.

Been Here Before?

In 2009, Nike submitted a trademark application for “SUNDAY RED,” according to USPTO records. The trademark was never approved and the effort was abandoned in 2011.

Woods, of course, had his own apparel line with Nike Golf, most of which featured the iconic “TW” mark. Woods, not Nike, owns that “TW” branding, and could theoretically use it with another company, like TaylorMade.

More information could be publicly announced as soon as next month’s Genesis Invitational—the PGA Tour event in Los Angeles that is hosted by Woods.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bethpage Black Joins Trend of Hosting Top Men’s, Women’s Tournaments

The 2028 Women’s PGA Championship will be there for the first time.
January 5, 2025; Maui, Hawaii, USA; Hideki Matsuyama hits his fairway shot on the 13th hole during the final round of The Sentry golf tournament at Plantation Course at Kapalua.

PGA Tour’s January Season Opener Won’t Be Played At Kapalua

The Sentry’s longtime home is no longer able to host the tournament.

Trump Push to End Quarterly Earnings Has Major Sports Ramifications

U.S. President Trump proposes moving to semi-annual reporting for public companies.

Greg Norman Leaves LIV As Golf World Continues to Shift

Norman relinquished the league’s CEO role in January.

Featured Today

Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.
Premier Lacrosse League
September 14, 2025

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Lionel Messi

Messi Near New Deal to Stay in MLS, Miami

His contract with Inter Miami was set to expire in December.
Joe Burrow
September 15, 2025

Joe Burrow Out for Months After Bengals’ Pricey Offseason

Tee Higgins and Ja’Marr Chase are the highest-paid WR duo in NFL history.
Kawhi Leonard
September 16, 2025

A Timeline of the Kawhi Leonard-Clippers-Aspiration Saga

Investigations into the Clippers’ business dealings with Leonard date back years.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 11, 2025

NHL To Allow Players From Hockey Canada Trial To Return This Winter

The five Canadian players were all acquitted in July.
September 10, 2025

Kuminga, Grimes Remain Unsigned As Giddey Agrees to $100M Deal

Two of the four restricted free agents have inked deals.
September 8, 2025

Alcaraz and Sinner Have More to Gain in 2025 After Splitting Slams

Alcaraz and Sinner have split the last eight Grand Slams.
September 7, 2025

Alcaraz Beats Sinner, Wins $5M Prize, Reclaims World No. 1

Alcaraz won a record $5 million first prize at the US Open.