• Loading stock data...
Sunday, January 4, 2026

World Cup Final Anticipation Shows U.S. Rise As a Soccer Market 

  • Unconfirmed report of Dallas getting the coveted tournament final goes viral.
  • Both New Jersey and Dallas continue to put their best foot forward to FIFA.
The Enquirer

How much has the U.S. become a soccer country? Enough for an unconfirmed rumor about the host venue for the 2026 World Cup Final to become a viral sensation in just a few hours. 

A report from The Sun—a tabloid in London—reporting AT&T Stadium in North Texas beat out MetLife Stadium in New Jersey for the final tournament match swept across the American media landscape and was almost immediately picked up by dozens of other news outlets. The problem: FIFA insists it has not finalized its choice, and the match schedule for the upcoming World Cup won’t be announced until Feb. 4.

“We continue to work with FIFA leadership to lay the groundwork as we prepare to host the largest FIFA World Cup to date and are eager, like the other host cities, to find out what matches will be assigned to us,” said Monica Paul, executive director of the Dallas Sports Commission.

New Jersey Gov. Phil Murphy, a passionate advocate for the MetLife Stadium bid, also said this week he believes that the venue remains in the hunt for the coveted final, with no notification either way made from FIFA.

“I think our odds remain about where they’ve been. I would put it plus-or-minus 50/50,” Murphy told The Bergen Record

As the anticipation for FIFA’s decision mounts, both markets continue to do everything they can to tip the scales. Dallas is leaning into an unprecedented multi-venue, festival proposal that would incorporate the neighboring Texas Rangers ballparks, both past and present, in addition to AT&T Stadium. MetLife Stadium is removing seats in an effort to accommodate FIFA’s wider field requirements. 

The battle for the World Cup Final also involves many of the sports industry’s most prominent figures, including Dallas Cowboys owner Jerry Jones and FC Dallas president Dan Hunt. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 7, 2024; Kansas City, Missouri, USA; NFL hall of fame Troy Aikman prior to a game between the New Orleans Saints and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.

ESPN Says It Has No Issue With Aikman’s Dolphins Adviser Gig

“His schedule remains unchanged,” an ESPN spokesman tells FOS.
May 21, 2017; Foxborough, MA, USA; New England Revolution owners Robert Kraft (left) and Jonathan Kraft look on before the game between the New England Revolution and the Columbus Crew at Gillette Stadium.

Krafts Reach Deal With Boston for New MLS Stadium

The Krafts have been trying to move the team closer to Boston for years.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.
Hockey: PWHL-Boston at Toronto

Emerging Women’s Sports Leagues Kept Expanding in 2025

Beyond the WNBA and NWSL, women’s sports kept growing.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.

Novak Djokovic Leaves Tennis Union He Cofounded

The 24-time major winner cites a variety of issues with the union.
NHL Winter Classic 2026
January 1, 2026

Fake Snow, Real Ice: On the Scene at Miami’s NHL Winter Classic

Dispatches from the evening before Florida’s first outdoor NHL game.
Dec 8, 2025; Orlando, FL, USA; MLB Commissioner Rob Manfred speaks with the media during the 2025 MLB Winter Meetings at Signia by Hilton Hotel
January 3, 2026

MLB Is Staring Down a Fractious Year of Labor Talks 

MLB owners and players are preparing for unprecedented labor negotiations.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Dec 27, 2025; Las Vegas, Nevada, USA; Colorado Avalanche center Nathan MacKinnon (29) celebrates after scoring a goal against the Vegas Golden Knights during the third period at T-Mobile Arena.
December 31, 2025

Team Canada Leans On Hockey Star Power for Olympics

The tournament favorite leans heavily toward prior international experience.
Jun 28, 2025; Carrollton, Texas, USA; The LIV Golf logo near the first tee during the second round of the LIV Golf Dallas golf tournament at Maridoe Golf Club.
December 31, 2025

LIV Golf Enters 2026 Without Decision on World Ranking Points

The league’s latest bid for OWGR points remains up in the air.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.
December 31, 2025

The Year of YouTube Golf: How the PGA Tour and LIV Golf..

Organized competitions for golf influencers exploded in 2025.
December 30, 2025

Black Monday Nears: Several NFL Coaches Face Uncertainty

Several NFL head coaches are increasingly on the hot seat.