Saturday, September 12, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

World Cup Final Anticipation Shows U.S. Rise As a Soccer Market 

  • Unconfirmed report of Dallas getting the coveted tournament final goes viral.
  • Both New Jersey and Dallas continue to put their best foot forward to FIFA.
The Enquirer

How much has the U.S. become a soccer country? Enough for an unconfirmed rumor about the host venue for the 2026 World Cup Final to become a viral sensation in just a few hours. 

A report from The Sun—a tabloid in London—reporting AT&T Stadium in North Texas beat out MetLife Stadium in New Jersey for the final tournament match swept across the American media landscape and was almost immediately picked up by dozens of other news outlets. The problem: FIFA insists it has not finalized its choice, and the match schedule for the upcoming World Cup won’t be announced until Feb. 4.

“We continue to work with FIFA leadership to lay the groundwork as we prepare to host the largest FIFA World Cup to date and are eager, like the other host cities, to find out what matches will be assigned to us,” said Monica Paul, executive director of the Dallas Sports Commission.

New Jersey Gov. Phil Murphy, a passionate advocate for the MetLife Stadium bid, also said this week he believes that the venue remains in the hunt for the coveted final, with no notification either way made from FIFA.

“I think our odds remain about where they’ve been. I would put it plus-or-minus 50/50,” Murphy told The Bergen Record

As the anticipation for FIFA’s decision mounts, both markets continue to do everything they can to tip the scales. Dallas is leaning into an unprecedented multi-venue, festival proposal that would incorporate the neighboring Texas Rangers ballparks, both past and present, in addition to AT&T Stadium. MetLife Stadium is removing seats in an effort to accommodate FIFA’s wider field requirements. 

The battle for the World Cup Final also involves many of the sports industry’s most prominent figures, including Dallas Cowboys owner Jerry Jones and FC Dallas president Dan Hunt. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Herd
Exclusive

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.

Bezos’s Liverpool–Amazon Entanglement Is New for English Soccer

Bezos’s Prime Video has Tuesday night Champions League rights in the UK.

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with NFL RedZone Host Scott Hanson on Season 18, Ads and the ESPN Merger

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 9, 2026 Spain's Carlos Alcaraz fells during his quarter-final match against Ben Shelton of the U.S. REUTERS/Eduardo Munoz

No Quick Fixes Coming for US Open’s Late Nights

While Wimbledon has a curfew, the other three majors don’t want one.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
September 11, 2026

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
Aug 22, 2026; Cleveland, Ohio, USA; Buffalo Bills quarterback Josh Allen (17) warms up before the game between the Cleveland Browns and the Bills at Huntington Bank Field
September 11, 2026

QB Contracts and New Coaches: NFL Week 1 Storylines

The league’s season is kicking off with nine major business storylines.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
September 11, 2026

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tennis - Australian Open - Melbourne, Australia, January 14, 2018. Tennis balls are pictured in front of the Australian Open logo before the tennis tournament. REUTERS/Thomas Peter
September 10, 2026

Australian Open Reaffirms Five-Set Format After CEO’s Comments

Andrew Abdo took over for Craig Tiley last month.
Aug 20, 2026; Westfield, Indiana, USA; Carlos Ortiz tees off on hole 14 during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
September 9, 2026

LIV Bankruptcy Reveals PIF’s $495M Exit, Player Contract Details

The bankruptcy process is peeling back the curtain on LIV.
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm puts the ball on hole 12 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills. Mandatory Credit: Jerod Ringwald-Imagn Images
September 9, 2026

LIV Golf’s Bankruptcy Road Is Unlike Its Predecessors

The troubled golf entity is looking elsewhere across sports for inspiration.