• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

World Cup Final Anticipation Shows U.S. Rise As a Soccer Market 

  • Unconfirmed report of Dallas getting the coveted tournament final goes viral.
  • Both New Jersey and Dallas continue to put their best foot forward to FIFA.
The Enquirer

How much has the U.S. become a soccer country? Enough for an unconfirmed rumor about the host venue for the 2026 World Cup Final to become a viral sensation in just a few hours. 

A report from The Sun—a tabloid in London—reporting AT&T Stadium in North Texas beat out MetLife Stadium in New Jersey for the final tournament match swept across the American media landscape and was almost immediately picked up by dozens of other news outlets. The problem: FIFA insists it has not finalized its choice, and the match schedule for the upcoming World Cup won’t be announced until Feb. 4.

“We continue to work with FIFA leadership to lay the groundwork as we prepare to host the largest FIFA World Cup to date and are eager, like the other host cities, to find out what matches will be assigned to us,” said Monica Paul, executive director of the Dallas Sports Commission.

New Jersey Gov. Phil Murphy, a passionate advocate for the MetLife Stadium bid, also said this week he believes that the venue remains in the hunt for the coveted final, with no notification either way made from FIFA.

“I think our odds remain about where they’ve been. I would put it plus-or-minus 50/50,” Murphy told The Bergen Record

As the anticipation for FIFA’s decision mounts, both markets continue to do everything they can to tip the scales. Dallas is leaning into an unprecedented multi-venue, festival proposal that would incorporate the neighboring Texas Rangers ballparks, both past and present, in addition to AT&T Stadium. MetLife Stadium is removing seats in an effort to accommodate FIFA’s wider field requirements. 

The battle for the World Cup Final also involves many of the sports industry’s most prominent figures, including Dallas Cowboys owner Jerry Jones and FC Dallas president Dan Hunt. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
Donald Trump

FIFA Introduces Peace Prize: ‘You Will See’ If Trump Gets It

FIFA will award the prize at the final draw in December.
Eddy

NWSL Teams, Players Blast Angel City Player’s Op-Ed on Gender Rules

Elizabeth Eddy urged the NWSL to make clear gender eligibility rules.
Nov 3, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) runs with the ball during the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit:

Chiefs, Cowboys Dominate Most-Watched NFL Games Halfway Through Season

Kansas City has played in three of the four most-watched games.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Mar 28, 2025; Spokane, WA, USA; UCLA Bruins center Lauren Betts (51) fights for position against Ole Miss Rebels forward Christeen Iwuala (12). during the first half of a Sweet 16 NCAA Tournament basketball game at Spokane Arena. at Spokane Arena.

The WNBA Will Have a Draft Lottery Despite CBA Uncertainty

The league can hold a lottery, but no draft yet.
Paul DePodesta
November 6, 2025

Paul DePodesta Leaving Browns to Take Over MLB’s Worst Team

DePodesta is headed back to baseball after 10 NFL seasons.
November 7, 2025

Tom Brady–Backed E1 Boat Racing Series Makes U.S. Debut

The league is flush with big-name celebrity owners and Saudi cash.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Nov 2, 2025; Pittsburgh, Pennsylvania, USA; Indianapolis Colts quarterback Daniel Jones (17) throws a pass during the first half against the Pittsburgh Steelers at Acrisure Stadium.
November 6, 2025

Colts, Falcons Head to Berlin As NFL Touts Global Plans

The league goes to Berlin for the first time in the regular season.
Ogwumike
exclusive
November 6, 2025

Project B Is Offering WNBA Stars Multimillion-Dollar Salaries

Several have already signed deals, sources tell FOS.
Minjee Lee, of Australia, tees off on hole 17 during the Queen City Classic Third Rounds on Sept. 13, 2025, at TPC River's Bend in Maineville, Ohio.
November 5, 2025

LPGA Partners With Golf Saudi for Co-Sanctioned Event in Las Vegas

The Ladies European Tour began its partnership with Golf Saudi in 2020.
November 5, 2025

NWSL Investor Monarch’s Next Move Is German Soccer

The firm already owns the maximum three stakes in NWSL teams.