Friday, July 17, 2026

Ticket, Hotel Prices Plummet As Las Vegas GP Nears

  • Lack of competitive drama for F1 event fuels market crash
  • Weather concerns grow as race approaches
Mercedes-AMG Petronas driver George Russell drives on the track during the Formula One Las Vegas Grand Prix Launch Party at Las Vegas Strip.
Ray Acevedo-USA TODAY Sports

The inaugural Las Vegas Grand Prix is still eight days away, but there’s already been a crash — in the race’s market for tickets and hotel rooms.

After the highly anticipated Formula 1 race initially set jaw-dropping ticket and hospitality prices, get-in pricing on the secondary market has fallen by more than a third in the last month, and grandstand seats for the race can now be had for about $1,000.

Even more dramatically, motorsports website Oversteer48.com found about 10,000 unsold tickets in the grandstands constructed at Las Vegas’ Sphere and the course’s East Harmon Zone when analyzing Ticketmaster data.

“That’s a huge amount for an F1 event, especially considering there’s a whole bunch of other grandstands I couldn’t get data for,” wrote the site’s Alex Gassman. 

Hotel rooms have seen a similar drop, with average prices falling by about a quarter in the last month to about $283 per night — in some cases, by half those of a year ago. 

A key element in the dampening enthusiasm is the lack of competitive drama surrounding the race. Top driver Max Verstappen clinched this year’s F1 championship last month, and the Dutch superstar has won 15 of F1’s last 16 races.

Operational Concerns

A potentially large disruption to the upcoming race was averted this week as resort operators Caesars Entertainment, MGM Resorts International, and Wynn Resorts reached tentative labor deals with the union that represents more than 35,000 cooks, food servers, bartenders, housekeepers, and other workers at 18 major casinos in town. 

The product of seven months of negotiations, the pacts will avert a threatened strike and provide what is described as “historic” wage increases for employees and reduced workloads.

Meanwhile, weather remains a concern for the race, with early forecasts suggesting a heightened chance of rain and temperatures for the 10 p.m. PT race expected to challenge F1’s lowest-ever mark of 41 degrees Fahrenheit at a Montreal race in 1978.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

PWHL Adds 4 Teams Amid Expansion Spree

The next four teams will bring the league up to 12 franchises.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.