• Loading stock data...
Wednesday, October 22, 2025

888 Close to $2.76B Deal with William Hill

  • 888 Holdings is nearing a deal for William Hill’s European assets for over $2.76 billion.
  • Caesars Entertainment bought William Hill for about $4 billion.
William Hill/Design: Alex Brooks

Sports betting company William Hill appears close to cashing in its overseas operations in a deal with 888 Holdings worth over $2.76 billion. 

Mobile gambling operator 888 beat out several private equity firms vying for the deal, including Betfred, Apollo Global Management, and Tipico. CVC Capital Partners, a former owner of William Hill, dropped out of the bidding process in August.

  • U.K.-based William Hill was acquired by Caesars Entertainment in April for around $4 billion.
  • The deal with 888 includes around 1,500 in-person betting shops in the U.K. and William Hill’s online operations in Spain and Italy.

It’s the second big move in sports betting for 888 this month: Sports Illustrated launched its online sportsbook in partnership with 888 last week. The two companies struck a deal in June, allowing 888 to use the 67-year-old magazine’s name and branding in sports betting properties.

Gibraltar-based 888 is listed on the London Stock Exchange with a market capitalization of $2.08 billion. In addition to its online sports betting operations, 888 runs online gambling and poker sites. 

The company’s value has increased 267% since the beginning of 2020.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

DraftKings Buys Prediction-Markets Platform but No Sports Just Yet

Front Office Sports reported DraftKings was in talks to buy Railbird in August.

The AWS Outage Wreaked Havoc in Sports

Ticketmaster, FanDuel, DraftKings, and Strava all had problems.
Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.

Featured Today

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.