Masters Tees Off

    • The Augusta National pro shop can sell upwards of $50 million of merchandise during a typical tournament.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.

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The Masters may be teeing off today without spectators, but fans can still get their fill. For the first-time ever there’s an online Masters store, but a ticket to the 2020 Masters Tournament or 2020 Augusta National Women’s Amateur is required to shop at it.

During a typical Masters week, the Augusta National pro shop can sell upwards of $50 million worth of merchandise. While most items are exclusive, Fanatics is carrying the Taste of the Masters package — a collection of more modestly priced fare available at the tournament.

August National generates as much as $115 million from the tournament when fans are in attendance, and the surrounding community is missing out on upwards of $120 million in economic impact