• Loading stock data...
Saturday, July 27, 2024
Join us this September for Tuned In Request to Attend

Masters Tees Off

Masters
Rob Schumacher-USA TODAY Sports

The Masters may be teeing off today without spectators, but fans can still get their fill. For the first-time ever there’s an online Masters store, but a ticket to the 2020 Masters Tournament or 2020 Augusta National Women’s Amateur is required to shop at it.

During a typical Masters week, the Augusta National pro shop can sell upwards of $50 million worth of merchandise. While most items are exclusive, Fanatics is carrying the Taste of the Masters package — a collection of more modestly priced fare available at the tournament.

August National generates as much as $115 million from the tournament when fans are in attendance, and the surrounding community is missing out on upwards of $120 million in economic impact

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fanatics Denies Reports of Revenue Decline, Rubin Sell-Off

Fanatics has had a challenging week of reports about the health of its business.
Green Bay Packers quarterback Brett Favre calls an audible during the second quarter of their game against the San Francisco 49ers Sunday, December 10, 2006 at Monster Park in San Francisco, Calif.. Packers11 4 Packer Plus Hoffman

‘Down to the Wire’: The Window to Charge Brett Favre Is Closing

Prosecutors could have less than three months to charge the quarterback.
Jun 6, 2024; Boston, Massachusetts, USA; Shaquille O'Neal looks on before the game between the Boston Celtics and the Dallas Mavericks in game one of the 2024 NBA Finals at TD Garden.

TNT Launches an A-List Marketing Blitz to Save ‘Inside the NBA’

The push has fans, players, and celebrities making noise.
Sep 27, 2020; Washington, D.C., USA; A general view of an Adidas branded logo sign in front of an empty area of stands before the game between the D.C. United and the New England Revolution at Audi Field. Fans were not permitted to attend the game due to the novel coronavirus (COVID-19) pandemic.

Adidas–Bella Hadid Olympics Campaign Controversy: Everything to Know

Adidas navigates the fallout from a campaign commemorating the 1972 Munich Olympics.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.