• Loading stock data...
Saturday, August 23, 2025
The biggest names in sports media. All in one room. Buy tickets now!

100 Thieves Valued at $460M After $60M Raise

  • 100 Thieves raised $60 million in Series C funding.
  • The round valued the esports and apparel company at $460 million.
100 Thieves/Design: Alex Brooks

100 Thieves, an esports and apparel company, has completed a $60 million Series C funding round valuing it at $460 million. 

The round was led by Green Bay Ventures and included investors Breyer Capital and Artists Capital Management.

Initially launched as a branded apparel company by professional video gamer Matt “Nadeshot” Haag, 100 Thieves established a footprint in gaming following a $10 million seed round in 2017 led by Cleveland Cavaliers owner and Quicken Loans co-founder Dan Gilbert

Two years later, 100 Thieves raised $35 million in a Series B round, giving the company a post-money valuation of $160 million. 

100 Thieves has wasted no time diversifying its business during its meteoric rise. 

  • The company collaborated with Cash App in April to launch the 100 Thieves Cash Card that includes incentives and a $1 donation to charity.
  • The same month, it launched an exclusive line of NFTs as part of the company’s Enter Infinity apparel collection.
  • In May, it extended its partnership with JBL that includes outfitting teams and content creators with headsets.
  • It completed its purchase of gaming keyboard maker Higround in October for an undisclosed amount — the first acquisition in 100 Thieves history. 

100 Thieves has esports teams and content creators that compete in “League of Legends,” “Fortnite, “Call of Duty,” and “Apex Legends.” Last month, the company was named the Esports Organization of the Year at the Esports Awards.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

New Cleveland WNBA Team President on Cavs Connection, Rivaling Valkyries

The Cleveland WNBA team debuts in the 2028 season.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.

NBA Conference Gap Wider Than Ever Amid Injuries to East’s Best

A team from the West has won the NBA title 17 times since 2000.
Jun 5, 2025; Oklahoma City, Oklahoma, USA; Indiana Pacers guard Tyrese Haliburton (0) passes the ball past Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) during the second quarter during game one of the 2025 NBA Finals at Paycom Center.

Is the Lack of Star Power Fueling the Decline in NBA Finals..

NBA Finals ratings have declined steadily in recent years.

Featured Today

Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.
August 22, 2025

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.
August 18, 2025

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.