• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

Your Professional Twitter Presence and You: Part 1

By Joe Londergan, @Joehio_

Thinking of rebranding yourself on Twitter or setting up a professional account for the first time? Follow the tips from sport industry professionals in this new series. (Photo via Pexels.com)

Thinking of rebranding yourself on Twitter or setting up a professional account for the first time? Follow the tips from sport industry professionals in this new series. Photo via Pexels.com

Twitter: it has become a very important and useful tool for growing your professional presence. This is true regardless of if you want to work specifically in social media or in another realm of the sports industry. However, creating a presence that allows you to grow your credibility and express yourself as a person on this platform can be easier said than done. In this series, I’ll offer the insight of several industry professionals, as well as some of my own, on how to make the most of the platform.

In this first installment, we’ll discuss the basics of setting yourself up to get what you want out of the Twitter experience.

Want more great content like this? Be sure to subscribe to our newsletter!

So you’ve signed up for an account. The next step is to create your handle, set up your bio, and adjust your privacy settings. While you don’t need to tell your entire life story or open up all your personal info, it will serve you well to be open, easy to find, and available for conversation with other professionals.

Jeff Mason, Communications Coordinator for Athletics at the University of Central Missouri, boils down this process of making yourself easy to find and engage with to a few essential tips:

1. “Use a handle that is as easy to remember as it is to type. If at all possible, find something similar to your LinkedIn’s customized URL or any other nameplates.”

2. “For the sake of networking, make your account public and keep your Direct Messages open.”

3. “Include relevant hashtags in your bio to show up in searches.”

Remember that you only get 160 characters in your bio to describe how you want people to perceive you. Hit all the important bases: who you are, what you do and where, and something brief that allows people to grasp who you really are offline as well.

While you do have limited space in your Twitter bio, also don’t feel like you have to fill that space with something overly cliché or that doesn’t serve a useful purpose. There’s one particular phrase that’s a perfect example of this: “my tweets are my own and do not reflect the views opinions of my employer.”

Katie Cavender, Assistant Commissioner of Strategic Communications with the Mountain West Conference, details why there’s no point in noting that particular distinction.

“While your social media accounts may be your personal accounts rather than being issued by your employer, this disclaimer is unnecessary and can’t be used as protection if you choose to post inflammatory content on your channel.”

A perfect example of something that some people may feel the need to protect is political affiliation. At the end of the day, it’s your decision whether or not to share political affiliation in your bio. However, while authenticity is key to creating a professional Twitter presence, take note of the fact that many people may jump to conclusions about you if you include too much about this area of your life.

“I am weary about political posts on a professional Twitter account,” says David Cohen, General Counsel for the Tampa Bay Buccaneers. “There is a chance that you could turn someone off by sharing those views.”

What it really comes down to for effectively setting up your professional Twitter is putting yourself in a position where the platform can help you accomplish your career goals. In order to do that, you should fully know what those goals are. Write them down and think of what content/behaviors would bring you further to accomplishing them. Veteran sports industry lawyer and managing editor of The White Bronco Dan Werly has used this method to his advantage in building his Twitter presence.

“Maintaining a personal twitter account in a professional matter can be a fine line to walk. As much as I’d like to live tweet my thoughts on the Michigan vs. Purdue football game, it is not the way to advance my professional goals.”

“The question comes down to this: What you are really looking to get out of social media? For me, I am looking to build a brand and develop/cultivate relationships with other folks in the industry.”

On the note of developing and cultivating relationships, keep in mind that Twitter is a social media platform, with emphasis on the word “social.” Don’t be afraid to engage with people and have conversations. We’ll explore this aspect of creating a professional Twitter presence next week in part two.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
exclusive

A Social Media Prankster Is Narrating Several of Dov Kleiman’s TikToks

A nameless person appears in several clips on the NFL aggregator’s account.
exclusive

Controversial NFL Aggregator Had an Asking Price for X Account

Dov Kleiman was seeking $75,000 for his account in December.

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.