Thursday, May 28, 2026

WWE Reports Viewership Up, Earnings Down Amid UFC Merger

  • WWE’s Q1 net revenue of $297.6M was an 11% year-over-year decrease.
  • But its premium events and weekly shows all saw viewership increases.
Roman Reigns lifts WWE championship belts during Wrestlemania.
Joe Camporeale-USA TODAY Sports

Ahead of its merger with UFC, World Wrestling Entertainment reported a down first quarter — but still managed to exceed Wall Street’s expectations.

WWE reported net revenue of $297.6 million and operating income of $53.1 million for the first quarter of 2023 — an 11% and 43% decrease year-over-year, respectively.

The company primarily chalks up the drop to moving one of its large-scale international pay-per-views.

WWE staged “Elimination Chamber” in Jeddah, Saudi Arabia, in February 2022, but isn’t returning there until May for “Night of Champions.” The company put on “Crown Jewel” in nearby Riyadh in November.

Haley and Hanna Cavinder post outside The Today Show.

The Cavinder Twins Are Using NIL Deals To Pave Post-College Careers

They’re demonstrating one of the biggest perks of the NIL era.
April 19, 2023

The company just barely outperformed Wall Street’s expectations for the quarter: Its net income came out to 43 cents per share, while the average analyst estimate was 42 cents per share, according to a survey from Zacks Investment Research.

Still, there’s plenty of optimism at WWE.

  • The 2023 editions of premium live events “Royal Rumble” and “Elimination Chamber” saw respective 52% and 54% year-over-year domestic viewership increases.
  • Weekly programs “Raw” and “SmackDown” both increased viewership 7% year-over-year.

WWE’s recent acquisition by Endeavor will see it combine with UFC into one publicly traded company under the stock ticker symbol TKO.

The combined WWE-UFC entity could create a media rights juggernaut when WWE’s deals with NBC Universal and Fox expire next year and UFC’s deal with ESPN expires in 2026.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Conor McGregor Set for First UFC Fight in 5 Years

McGregor lost his last two fights, which each occurred in 2021.
Trick Williams Front Office Sports

WWE’s Next Big Star Could Be Ex-NFL Hopeful Trick Williams

The former South Carolina wideout is now WWE’s U.S. champion.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.

7 Questions About LIV After Saudis Pull Funding

LIV’s 2026 season is scheduled to run through August.

Featured Today

May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.