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A perfect storm of circumstances has sent ticket prices skyrocketing for the upcoming College Football Playoff national championship title game between Miami and Indiana—and billionaire Hoosiers alum and booster Mark Cuban has taken note.
As of Sunday evening, the cheapest ticket price on Ticketmaster was $3,565 and the cheapest price on secondary marketplace TickPick was $3,353, which is almost double the get-in price at this time last year for the Ohio State–Notre Dame title game matchup. The average price (different from get-in price) on TickPick as of Sunday night was $4,491.
For Indiana, it’s the first national championship appearance in school history, and the Hoosiers have the largest living alumni base in the U.S.—fans who are ready to travel. Miami, meanwhile, gets to play in their home stadium, so local fans are expected to scoop up tickets last-minute, keeping prices from dropping.
Hard Rock Stadium is also smaller than other college football mega-venues, with 65,000 seats.
Cuban tweeted Sunday evening, “Can any ticket brokers with experience selling CFP Championship games give any comps and insights into how they think prices will move between now and right after kick off? Lots of IU fans want to know!”
He also added “it’s a home game for” Miami, “So we need to know the best path to tickets for IU fans!”
Cuban’s tweet quickly got a lot of attention and prompted more discussion.
One theory reasoned that Indiana fans should buy Miami season tickets for 2026 right now for a crack at tickets to the title game.
TickPick responded to Cuban to say that prices typically spike after a matchup is set (Miami beat Ole Miss on Thursday, and Indiana punched its ticket by blowing out Oregon on Friday night), then “soften as emotions settle and more inventory hits the market,” then spike again on gameday.
One of the most noticed responses to Cuban came from Connor Stalions, the former Michigan football coaching assistant who was at the center of the Michigan sign-stealing scandal that involved Stalions buying tickets to opponents’ games to film their sideline signals.
“They typically drop day of… however, that’s when demand is finite. Because it’s in Miami, demand is relatively infinite, so I don’t see it dropping,” Stalions told Cuban. “Don’t worry about why I’d know that.”
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