• Loading stock data...
Saturday, September 6, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

WSL Extends Test of Alcohol in Stands Through Next Season

Unlike the men’s game in the UK, there are no laws preventing the sale of alcohol at women’s professional soccer matches.

Nov 30, 2024; London, England; United states midfielder Lindsey Horan (10) with an overhead kick to shoot on gaol under pressure from England substitute Nikita Parris England defender Leah Williamson (5) and England defender Lucy Bronze (2) in the first half of an International friendly at Wembley Stadium.
Peter van den Berg-Imagn Images

The Women’s Super League Football—the top league in England—and its second division will continue to allow fans to drink alcohol in the stands after a strong initial trial run. 

In a press release Thursday, the league announced it is expanding the trial to 14 teams across the WSL and WSL2 for the 2025–26 season after no safety incidents were reported in the first trial. 

“Exploring giving supporters the choice to drink alcohol in the stands was something we were excited to trial and following such positive feedback from the proof-of-concept version, we’re looking forward to opening it up to more venues and equally, hearing from those at the heart of it—our clubs and supporters,” WSL COO Holly Murdoch said in the release. 

Unlike men’s soccer in the United Kingdom, the women’s game is not covered by legislation that prohibits alcohol consumption within view of the pitch at matches the way it is for the English Premier League. 

The first trial took place in four WSL2 clubs in the second half of the 2024–25 season and accounted for 19 matches between January and May and included more than 51,000 fans. Some of the clubs participating in the trial are Arsenal, Manchester United, Chelsea, Liverpool, and Everton.  

Following the initial run, a league evaluation found two-thirds of fans supported the trial being extended, with 48% strongly supporting it, according to the WSL’s release. Attendance was up at matches and many fans found it improved their matchday experience, with an overwhelming majority (84%) saying they felt safe at games. 

Players and match officials found no change in fan behavior, and concession sales increased along with attendance. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Angel Reese

Angel Reese Suspended For Half-Game After Ripping Teammates

The team is disciplining Reese for criticizing her teammates publicly.
Valkyries

Valkyries Are Only Latest WNBA Team To Be Displaced in Playoffs

Several important playoff series have been moved over the years.

State of Connecticut Submits Bid for Minority Ownership of Sun 

The bid would value the Connecticut Sun above $250 million.

Featured Today

Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.

MLB Attendance Is Holding Steady, but Gap Widens Between Teams

Recent attendance data varies widely from market to market.
September 4, 2025

NBA Hopes Global Format Can Revive 2026 All-Star Game

A new, globally themed format is in development for the midseason showcase.
Walker Cup
September 4, 2025

Prestigious Cypress Point Is Hosting Biggest Golf Event in 35 Years

Fans get a rare glimpse at one of the most exclusive courses.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
September 3, 2025

Scheffler, McIlroy, but No LIV at Trump Jupiter Made-for-TV Showcase

The eight-player team showcase will take place Dec. 17 in primetime.
Caitlin Clark
September 3, 2025

Podcast Deletes Episode With Big3 Announcer’s Claim of $15M Caitlin Clark Offer

Clark’s WNBA contract was less than $80,000 in her first season.
September 3, 2025

Barcelona, AC Milan Abroad? Fan Groups Reject Travel Plans

Supporter groups warn of a “Pandora’s box” if overseas games happen.
September 3, 2025

Roger Goodell: NFL’s Next Frontier Is More Games, More Countries

The commissioner has pushed for an 18-game season since last spring.