• Loading stock data...
Tuesday, June 17, 2025

Why The Sacramento Kings Decided To Shoot a ‘Victory Beam’ Into Space

  • The franchise wanted a unique experience for fans to accompany wins.
  • The Kings have won six games in a row for the first time since the 2004-05 season.
Victory beam outside Golden 1 Center following a Sacramento Kings win
Sacramento Kings

The Sacramento Kings currently sit in fifth place in the NBA Western Conference and have won six games in a row for the first time since the 2004-05 season.

The secret to their uncharacteristically hot start just might be a laser beam.

After every Kings win this season, home or away, the team lights its Victory Beam — a purple beam of light that shoots up from the top of Golden 1 Center and, quite literally, into space.

The beam was introduced on Sept. 16 — known as 916 Day in Sacramento — and was first lit on Oct. 29 after the Kings’ victory over the Miami Heat.

It is powered by four lasers capable of producing 1,000 watts of RGB laser power, making it the brightest full color laser equipment in the world. The beam stays on until midnight — and the club had to receive approval from the Federal Aviation Administration to use it.

Kings co-owner and chairman Vivek Ranadivé wanted a unique experience for fans to accompany wins for his franchise.

  • Randivés’ friend David Kelley suggested the franchise needed something that would mark a Kings game as something that’s “going to be unique, it’s going to be special, and you look forward to it.”
  • Team president of business operations John Rinehart was inspired by the Los Angeles Angels “victory halo” and wanted something to show passing by fans that their team was victorious that day.
Dallas Mavericks star guard Luka Doncic smiles during NBA game

Luka Doncic Rookie Card Sets Record at Auction

In its first appearance on the market, the card sold for $3.12M.
November 18, 2022

“We toyed with different ideas,” Randivé told NBC Sports California. “Do we light up the Capitol building? Do we light up [Tower Bridge]? What do we do? But we really wanted it emanating from our building.”

Fans, media, and players (who have started calling themselves the Beam Team) alike have all fallen in love with the beam, which has subsequently helped the perennially struggling franchise build momentum as it looks to end a 16-season playoff drought — the longest in NBA history and longest active in the four major American sports.

“It’s become almost like a beacon of hope for everyone,” Randivé says.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tyrese Haliburton

NBA Finals Ratings Up Again in Game 4 but Still Down Overall

More than nine million people watched Games 3 and 4.
Thunder

NBA, ABC Air Finals Lineup Intros After Fan Complaints

ABC aired player intros for the first time in 12 years Monday. 
Soccer fans

Sports World Reacts to ICE Protests: ‘Immigrant City Football Club’

Angel City wore and distributed “Immigrant City Football Club” shirts Saturday.
opinion

Why Does NBA Allow Finals to Get Overshadowed by Trades?

Even ESPN, which airs the Finals, focused largely on a trade over Game 5.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”
June 16, 2025

Ohtani’s Return to Pitching Brightens Spotlight on MLB’s Biggest Star

The Dodgers superstar is back to pitching, several weeks ahead of schedule.
June 16, 2025

Devers Deal Gives Giants Star Hitter After Free-Agency Rejections

The Devers deal shows a heightened aggressiveness from a former league power.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
June 15, 2025

Red Sox Trade Rafael Devers to Giants in Shocker

Devers just signed a 10-year, $313.5 million extension in 2023.
June 13, 2025

Thunder Win Sets Up First 6-Game NBA Finals in 4 Years

It will be the first Finals series of at least six games since 2022.
June 13, 2025

Liverpool Sets Transfer Fee Record With $157M Florian Wirtz Deal

The Premier League champion makes a record outlay for a German midfielder.
Shemar Stewart
June 12, 2025

Why Shemar Stewart Is Doing the Rare NFL Rookie Holdout

Stewart was the Bengals’ first-round pick in April’s NFL Draft.