• Loading stock data...
Friday, October 24, 2025
Want a chance to win $250 and FOS merch? Take a few minutes to complete our survey and help us improve with your feedback! Take the survey Today

‘Watering the Grass’: Why Company Culture Matters in Sports Business

Photo credit: Pixabay

Photo via pixabay

Your professional life in sports can be demanding, but that doesn’t mean office culture has to be cold.

A recent seminar at the Baseball Winter Meetings focused on office culture and featured Adam Nuse, the general manager of the Triple-A Nashville Sounds who graduated earlier this month from Western Kentucky University upon earning his doctorate in organizational leadership.

The seminar also included Round Rock Express General Manager Tim Jackson and Minor League Baseball Human Resources Manager Tara Thornton. The three discussed the changing dynamics of office culture and various perks that have been implemented.

Sports have long been an extended-hours work environment, but work, in general, is no longer 9-to-5, Nuse said. The key, he said, is to trust employees and offer them flexibilities.

READ MORE: Why Scoring a Career in Minor League Baseball Is Anything but Minor

“One of the biggest things is you want work to be part of employee lifestyles,” Nuse said. “This generation is unlike some of the others, and they can be working all the time. If we allow them flexibility, they can be working anywhere and we can trust them to get their work down and the service gets better.”

The generational differences are large, Nuse said. When he was coming up through the ranks, working from 8 a.m. to 11 p.m. through a seven-game homestand wasn’t unusual. Workers were driven, for the most part, by money at the end of the journey. Today, employees aren’t happy in the daily grind and aren’t driven solely by money, Nuse said.

It’s not an easy switch for the older generations in management to make, but Nuse said it pays off in the long run.

The Sounds’ organizational office changes — like staggered hours, for example — came from increased transparency and an open-door policy. Nuse also said one of the largest drivers for positive culture adjustments is the annual 360-degree reviews. The review asks five questions with anonymity: What do we do good? What do we do bad? What to get rid of? Staff MVP? What do you want to see from the organization in five years?

[mc4wp_form id=”8260″]

“It’s a platform to voice their opinion without feeling like they’ll get in trouble,” Nuse said.

Nuse recognizes there is an innate fear among early-career employees — and experienced it himself. Now as a superior, he said employees shouldn’t fear opening communication with managers.

“A lot of these old organizations are certainly motivated by fear and it creates an organizational paralysis of sorts,” Nuse said.

Similar to the 360-degree review, Nuse said he does his best to maintain an open-door policy and likes catching up with his employees. Some use it better than others, but that’s OK.

READ MORE: How to Handle Added Responsibility in Your Sports Business Career

“Some of the most influential people in our culture are the people who pop in and visit and keep me updated,” Nuse said. “Some of those people become the voice for everyone else who still might have that fear. It’s natural, but they know they can go to certain people and still have the ability to have their voice heard.”

Consistent and open communications can provide a variety of benefits. The conversations might lead to whole-scale organizational office culture changes. They also can lead to individual projects and benefits; that could mean an organization helping pay for continued education, for example. It never hurts to ask, Nuse said.

He cited a quote his wife says in regards to the common idiom: “The grass is greener on the other side of the fence.”

“The grass is greener where your feet are,” Nuse said. “It’s about trying to create an environment where they can make the grass green where their feet are — an atmosphere where they can succeed and don’t have to look out for greener pastures. We try to invest in the time and efforts where they are, so while they’re here, the grass is growing.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.