• Loading stock data...
Wednesday, December 4, 2024

Why Brand Development is Important Even for Executives

Building a brand starts with more than just an idea. (Photo via Pexels)

Executives, forever have been the forerunner of company image. Their success is tied to how well the company performs and how favorable they are.

“Our process starts with an analysis of goals, then goes into research, defining the brand, developing the key messages and then finally launch,” said Ken Ungar, president at CHARGE. “Starting with the basics, we help people hone in on who they are and what they stand for.”

[the_ad id=”14294″]

Once this is performed, a promotional strategy is created, and tactics are outlined for sharing. When a brand and reputation is well known, it’s usually reputable and more likely to gain traction in the world. It is in that identity that the brands need to be cultivated.

Tim Rebich of Centerfold Agency sees executive branding in a similar light as CHARGE.

“Executive branding is akin to personal branding,” said Rebich. “Where the strengths, personality and overall presentation of that person influences decisions that impact personal or professional goals.”

In this humble view, he believes executives can share the same ideals that drive a company into popularity and good standing with the public. In the same sense, they are able to build within them, profound personal credibility.

Want more content like this? Subscribe to our daily newsletter!

Not just entertainment, but sports executives can benefit from executive branding as even the sports team permeates its own culture and brand.

“Being aware of how these interact with the overall brand can either enhance or erode the overall culture,” said Rebich.

CHARGE’s principle for branding is quite simple, and not out of reach for anyone.

Methods of consistency include using social media strategically and conveniently towards followers, telling stories through original content and appearing more in the media. By engaging, Ungar believes their communication points will be aligned and brand sharing will be at the core.

Centerfold, however, is in the line of branding and creating brand experiences for clients in sports and entertainment alike. This is not a disadvantage; rather, something used to their advantage.

“Executive branding is not something we are devoted to,” said Rebich. “But we are cognizant of it when creating a holistic brand view and strategy for our clients.”

[the_ad id=”14294″]

This cognizance can only drive a desired experience further.

There is a demand for executive branding from an organizational level, as the sports and entertainment industry owns the highest turnover rates. Ungar hopes organizations will try new things, as they want for an edge over competitors rises every day.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bluesky and Twitter

Why Bluesky Is Not a Serious Threat to Sports Twitter

Bluesky recently hit 23 million total users. That doesn’t touch X/Twitter.
Amazon-Thursday-Night-Football

How International Sports Streaming Rights Is ‘Trench Warfare’ Now

Netflix’s WWE deal could be a template for other leagues looking to go global.
Tigers Head Coach Brian Kelly as the LSU Tigers take on the Ole Miss Rebels at Tiger Stadium in Baton Rouge, LA. Saturday, Oct. 12, 2024.

Source of LSU’s New Tiger Has History of Animal Abuse Allegations

LSU isn’t using the tiger that lives on campus for Saturday’s game.
FuboTV signage

Fubo CEO: Competing With ‘Monopolistic’ Giants Has ‘Hamstrung’ Us

FuboTV has fewer than two million subscribers, with plans starting at $79.99 per month.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.