Saturday December 9, 2023

Why Brand Development is Important Even for Executives

Linkedin
Copy Link
Link Copied
Link Copied

Building a brand starts with more than just an idea. (Photo via Pexels)

Executives, forever have been the forerunner of company image. Their success is tied to how well the company performs and how favorable they are.

“Our process starts with an analysis of goals, then goes into research, defining the brand, developing the key messages and then finally launch,” said Ken Ungar, president at CHARGE. “Starting with the basics, we help people hone in on who they are and what they stand for.”

Once this is performed, a promotional strategy is created, and tactics are outlined for sharing. When a brand and reputation is well known, it’s usually reputable and more likely to gain traction in the world. It is in that identity that the brands need to be cultivated.

Tim Rebich of Centerfold Agency sees executive branding in a similar light as CHARGE.

“Executive branding is akin to personal branding,” said Rebich. “Where the strengths, personality and overall presentation of that person influences decisions that impact personal or professional goals.”

In this humble view, he believes executives can share the same ideals that drive a company into popularity and good standing with the public. In the same sense, they are able to build within them, profound personal credibility.

Want more content like this? Subscribe to our daily newsletter!

Not just entertainment, but sports executives can benefit from executive branding as even the sports team permeates its own culture and brand.

“Being aware of how these interact with the overall brand can either enhance or erode the overall culture,” said Rebich.

CHARGE’s principle for branding is quite simple, and not out of reach for anyone.

Methods of consistency include using social media strategically and conveniently towards followers, telling stories through original content and appearing more in the media. By engaging, Ungar believes their communication points will be aligned and brand sharing will be at the core.

Centerfold, however, is in the line of branding and creating brand experiences for clients in sports and entertainment alike. This is not a disadvantage; rather, something used to their advantage.

“Executive branding is not something we are devoted to,” said Rebich. “But we are cognizant of it when creating a holistic brand view and strategy for our clients.”

This cognizance can only drive a desired experience further.

There is a demand for executive branding from an organizational level, as the sports and entertainment industry owns the highest turnover rates. Ungar hopes organizations will try new things, as they want for an edge over competitors rises every day.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

The Pickleball Effect: How Tech Amplifies Sports From Niche to Notorious

A closer look at what defines the niche sports fan.

CFP Heads Into Expansion Era In Search Of New Leader

Bill Hancock was the prime mover in making the CFP a major event. Now, the 72-year-old says he will retire.

Notre Dame Athletics Tapping Into Trend With New AD

Notre Dame Athletics Tapping Into Trend With New AD

Executive Who Built Warriors Into $7B Powerhouse Exits

A seminal figure in turning NBA team into a sports colossus steps down.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
FanDuel
Multiple Locations
Adidas
Multiple Locations
Creative Artists Agency
Multiple Locations
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.