In Season 3, Episode 5 of Portfolio Players presented by E*TRADE from Morgan Stanley, cofounder of Muse Capital and Muse Sport, Assia Grazioli-Venier, breaks down how she evaluates opportunities across the rapidly evolving sports landscape.
Grazioli-Venier explains why women’s soccer has become a key driver of growth in the U.S., how the NWSL has positioned itself among the top leagues globally, and what early investments like the Washington Spirit reveal about long-term value creation.
She also explores the influx of capital into sports, why many emerging leagues will struggle to sustain momentum, and the nuanced role celebrity investors play in team ownership.
From league economics to cultural momentum and investment discipline, Grazioli-Venier outlines what it takes to build and back winning sports properties in today’s market.
